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Introduction:
Many ideas, issues and studies concerning creativity have been discussed over time and there is an increased interest in this field because of its application to education, innovation, business, arts and science and society as a whole. The interest of researchers to find out more about creativity flourishes because creative thinking has been considered the highest of mental functions and as the peak of human endeavours (Palaniappan, 2005). Chua (2004) stated that there are three perspectives in the theories of creative thinking, namely the supernatural, rational and developmental.

According to the supernatural perspective, creativity is inborn. This traditional view of creative thinking states that inspiration is the source of divine power that makes people creative. The second perspective, rationalism, claims that creative process is a natural consequence resulting from application of universal principles. Lastly, the developmental perspective states that man fundamentally prefers to learn in creative ways through creative and problem-solving activities. This perspective is supported by many researchers of creativity such as Torrance (1964) and Csikszentmihalyi (1996).

EDM Growth statistics 2018 :
When it comes to music, the world has a few EDM growth statistics that prove just how valuable music is to society. Music, more specifically EDM, or electronic dance music, has made quite the impact these past few years toward their target market and listeners all over the world. Just in the U.S. alone, there are several things that prove just how much the EDM market is starting to grow in the country. Here are a few statistics that show the impact that electronic dance music has been having on the masses who listen to music every day.

Overall market
In 2018, Billboard released a market statistic that proved the value and worth of the electronic dance music market. In this statistical statement, the company shows a 12-percent growth within one year where many changes took place with this musical revolution. EDM has since been incorporated in various genres and subgenres, though it has made quite the name for itself as well. While the overall market has been growing, there are a few sub-markets that have incorporated into this market growth.

YOUTUBE subscriptions
One of the biggest helpers in this EDM market growth was YouTube. Just in the past few years alone, YouTube has incorporated for at least three different areas of subscribers. 60-percent growth has been seen on smartphones of all kinds, 77-percent on televisions, and 175-percent on all gaming consoles. The YouTube versions of the albums released have grossed a total of 2.3 billion views. This is a combination of videos. This growth for EDM on YouTube has brought a few numbers up in the overall market.

Festivals and Tickets
Another big supporter of this overall growth trend in the electronic music department is the festivals and tickets to various festivals and concerts. In the past few years, the 2017 sales from festivals and tickets to festivals have been grossed around 146,999,963 total tickets. The money value for each ticket is different, which makes the annual festival season the biggest times of the year for sales in the electronic dance music department. This has also incorporated with that overall growth number mentioned at the start.

Clubs
2018 seems to have been the big starting year for EDM. Well, in 2017, along with the intense overall growth, 12 of the largest clubs in the U.S. alone began to play EDM in their clubs. These clubs include places like Las Vegas, Miami, New York, Los Angeles, and San Francisco. Their total revenue was generated and combined to come up with a total of $900 million just in 2016. It is safe to say that these numbers have grown in the past few years as the popularity of electronic dance music has grown as well.

Albums
Albums that specialize in electronic dance music has also contributed to the overall growth of this genre of music. In 2014, there were 12 EDM specific albums that were known in the top 100 selling albums during that year. in 2016 there were 36. This means that 12 albums, covered in electronic dance music, sold enough albums to be in the top 100 albums for that year. Considering how many people were entranced with the music enough to purchase albums is only one reason why EDM has grown considerably in the past few years.

== Summary Statistics ==
 * 147,000,000 EDM festival tickets are sold annually.
 * The global economic value of the EDM Industry is currently estimated at $7.1 Billion.
 * Only 45% of EDM listeners are female.
 * In Europe, 1 in 7 people have recently attended an EDM event
 * North America is estimated to represent around 29 percent of the EDM industry
 * Spotify commands 12 billion streams from electronic music genres alone.

When it first became popular, electronic dance music was not something that common people chose to listen to. EDM, or electronic dance music, was only popular in a few select circles. However, 2017 seems to have brought about a change in the popularity of this music, and during that year, the EDM genre hit a growth spurt that launched it into the headphones and speakers of millions. YouTube videos blew up, album sales soared, and even festival tickets rose once the world caught wind of this interesting electronic music. Clubs began to play the music more, and people began to buy albums with the music on it for their own homes. 2017-2018 was just the start. Electronic dance music continues to grow today, filling the ears of listeners with the different but incredible sound.

References and sources

 * http://www.marketwired.com/press-release/
 * http://www.eventbrite.com/
 * http://www.statisticbrain.com/electronic-dance-music-edm-industry-statistics/
 * http://www.edm.com/articles/2016/5/27/global-economic-value-of-dance-music-industry/
 * http://www.edmsauce.com
 * http://www.forbes.com/sites/bobbyowsinski
 * http://www.billboard.com/articles/business
 * http://www.youredm.com/