User:Zachbnunn/sandbox

Collaborations
As the world evolves into a new generation of art, public opinion continues to be the critic of what is deemed "trendy", companies such as Vans are arguably a top contender when it comes to competing for brand awareness. The monopoly of skate wear and regular fashion collided in the early stages of their existence. Not only has Vans become one of the most purchased sneakers in the 2010's - Present, but the brand has took extreme risk in reaching different cultures with the various collaborations in the works. The Californian-based lifestyle brand has managed to uphold its foundation sticking true to its skateboarding roots while simultaneously expanding its range to include signature sneakers with boundary-pushing fashion labels.

Some examples would include:

Vivienne Westwood, a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.

COMME des GARÇONS, the premium and uniquely high-end fashion label of Japanese icon Rei Kawakubo.

Everlasting Movies, Tv Series, and Franchises such as: Harry Potter, The Simpsons, The Nightmare Before Christmas, DisneyLand/World, and even NASA.

Vans as stated above has also expanded its awareness to Hip-Hop. Artists such as Tyler, the Creator, American musician and well known fashion icon had enable Vans to gain mass amounts of popularity when stating in an interview with London's Breaks Magazine, "Yeah I been wearing Vans since 7th grade, it’s been my go to shoe for such a long time. Making things with my favorite shoe company is rad- I’m happy.". He went on to talk more in depth about skating,  his mini-ramp at home and why he loves vans so much.

These are just a couple of the various collaborations/partnerships Vans has taken initiative in creating. When discussing what's the plan ahead... the sky seems to be the limit on what the favored skate shoe company could offer.