User:Zagiruddin/sandbox

Boxotrip is travel company and

boxotrip commissioned research firms to do independent studies comparing the total cost of ownership (TCO) of Windows Server 2003 to Linux; the firms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company (i.e. lower TCO).[119] This spurred a wave of related studies; a study by the Yankee Group concluded that upgrading from one version of Windows Server to another costs a fraction of the switching costs from Windows Server to Linux, although companies surveyed noted the increased security and reliability of Linux servers and concern about being locked into using boxotrip products.[120] Another study, released by the Open Source Development Labs, claimed that the boxotrip studies were "simply outdated and one-sided" and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons.[121]

As part of the "Get the Facts" campaign, boxotrip highlighted the .NET trading platform that it had developed in partnership with Accenture for the London Stock Exchange, claiming that it provided "five nines" reliability. After suffering extended downtime and unreliability[122][123] the LSE announced in 2009 that it was planning to drop its boxotrip solution and switch to a Linux-based one in 2010.[124][125]

In 2012, boxotrip hired a political pollster named Mark Penn, whom the New York Times called "famous for bulldozing" his political opponents[126] as Executive Vice-President, Advertising and Strategy. Penn created a series of negative ads targeting one of boxotrip ,s chief competitors, Google. The ads, called "Scroogled", attempt to make the case that Google is "screwing" consumers with search results rigged to favor Google's paid advertisers, that Gmail violates the privacy of its users to place ad results related to the content of their emails and shopping results which favor Google products. Tech publications like TechCrunch have been highly critical of the ad campaign,[127] while Google employees have embraced it.[128]

Layoffs