User:Zanimum/type

Elements of Newspaper Design Steven E. Ames Praeger Publishers New York New York ISBN 0275923304 Making the type readable is as important in the communication process as are the words themselves.

Experimentation may cheapen the image as a source of news.

Ragan Report 1984 You must keep readers interested and happy. They become discouraged when they see large areas of gray on a page and usually move on to the next page. If too many pages are "gray," they may stop reading your publication altogether.

Research readability and research the community that the newspaper will serve. -- Lisa Vanco, redesign consultant at Thousand Oaks News Chronicle, mid-1980s  Every community has a personality of its own, the way it looks, the ways it is organized, the way the people are. People have chosen that place to live because they fit in.