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This Is My Jam
This Is My Jam is a music website founded in London, England in 2011. This Is My Jam publicly launched their free service in February 2012. The service allows users to post their favorite song at the moment by updating a single song that posts to their profile. This Is My Jam creates a community of listeners by creating customized radio stations that are tailored to each listener's "jam" history. As of January 2012, This Is My Jam had over 10,000 users.

Founders
This Is My Jam was founded by Ralph Cowling, Matthew Ogle, Hannah Donovan, and Andreas Jansson, when Ogle combined his "dissatisfaction around the options for sharing a great song online" with the "importance of a single song as a sort of "atomic unit" for music discovery". Ogle and Donovan worked on the team that created Last.fm, another music site that keeps a history of what users listen to and gives recommendations based on their tastes. The company is currently based in London. Cowling is from England, Ogle and Donovan are from Canada, and Jansson is from Sweden. Together, the founders created This Is My Jam, working under Boston's The Echo Nest. .

Purpose
This Is My Jam provides users with a new method of sharing music The "About" page on This Is My Jam's website encourages users to "pick the one that means the most to you right now and discover which songs truly matter to your friends," maintaining that a one-song approach is a simple way to connect to others by sharing your favorite songs, as well as explore and uncover new music. According to Ogle, users of This Is My Jam will end up with "an ever-changing playlist of jams curated by your friends" that operates under a personalized platform of posting one track at a time.

History and Development
The This Is My Jam creators carried out the launch of the site in multiple phases. At first creation in 2011, the group designed a small, alpha form of This Is My Jam, one that was private and still under a continuous construction phase. They then transitioned into a "private beta" version of the service, in which a person would need an invitation to develop an account on the site. Finally, the co-founders released a completely free beta version of This Is My Jam, in which anyone can utilize the service.

Your “Jam”
Each user on This Is My Jam is allowed one 'jam,' "the one song you’re currently obsessed with," at a time. Users choose to stream one particular song and keep it as their most current favorite track. The track can take form either through a video or audio clip, and is showcased via YouTube, SoundCloud, The Hype Machine, or other services the This Is My Jam can pull from. Users can update their jam status as often as they would like, but each track expires after seven days of posting. Then, through the aggregate community of listeners, others watch and respond to this one song. This Is My Jam has been praised for "the single-song approach, which feels refreshingly personal."

Profile
Each user that signs up for an account at This Is My Jam is given a unique profile page that can be customized in many ways. Users at This Is My Jam have the opportunity to develop a profile that includes a username, photo, an "about me" section, and a profile background photo, all while displaying the current jam. Users can personalize these jams even further by adding a line of text or a visual to accompany them.

Followers
This Is My Jam allows each user to then follow as many people as they would like. Users typically follow those people who have similar musical tastes, so as to get recommendations from their followers. When users follow each other, their jams show up in a news feed on their home pages. This sharing helps people discover new music that they would enjoy, and also creates communities or similar listeners. Users can interact with one another by commenting on jam updates, clicking a "like" button on a jam, or "rejamming" another person's jam, in which case the user takes that track and uses it to update his or her own profile.

Radio
Given this group of listeners and interaction between them, each user can develop a set of songs based on his or her interests. Ogle calls this "a sort of radio station built entirely out of specific songs loved by your friends." A user is able to constantly see friends' new jams in the news feed. When the user hits "play," similar jams from followers continue. A control bar at the bottom of the site lets users skip, go back, pause, or play tracks, and provides the name of the track and the artist.

Integration with other Services
This Is My Jam allows for connectivity with multiple other web-based music services. The site has developed the potential for integration with these technologies over time, consistently updating its usefulness and ease of interconnectedness. Co-creator Ogle states that "At its core, Jam is a really simple product, so there's a lot of opportunity in connecting it to other music services and devices."

Supporting Sites, Applications, and Programs
This Is My Jam supports the use of these services in conjunction with the site:
 * Spotify application
 * Facebook sharing
 * Twitter sharing
 * Last.fm scrobbling
 * YouTube, SoundCloud, and The Hype Machine are used to stream the actual tracks
 * Embed codes for sharing on any personal site
 * Jamlet for Google Chrome

Social Media
This is My Jam maintains a Facebook and a Twitter account, updating its followers and users with the most current news and features for the site. Both sites allow users to interact with the developers, to troubleshoot common errors and give feedback. As of December 2012, This Is My Jam's Facebook page had over 3,800 "likes" and the Twitter account had over 4,500 followers.