User:Zc012/Communication

Organizational communication
Business communication is used for a wide variety of activities including, but not limited to: strategic communications planning, media relations, internal communications, public relations (which can include social media, broadcast and written communications, and more), brand management, reputation management, speech-writing, customer-client relations, and internal/employee communications.

Companies with limited resources may choose to engage in only a few of these activities, while larger organizations may employ a full spectrum of communications. Since it is relatively difficult to develop such a broad range of skills, communications professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications communications professionals must possess are excellent writing ability, good 'people' skills, and the capacity to think critically and strategically.

Business communication could also refer to the style of communication within a given corporate entity (i.e. email conversation styles, or internal communication styles).

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Organizational Communication

The Classical Approach:

The classical approach comes from the management theory by Frederick Taylor who was the founder of the scientific management theory as well. )

The main idea of the classical approach of organizational communication is that the theory compares organizations to a machine.

The theory observed and analyze that workers perform the task they are given to in order to contribute to the overall well being of the organization.

Each member has their purpose in the group, just like a part of a machine works does its tasks while cooperate with other parts to have a well-managed, functioning machine.

Additionally, just like a machine that collapse when one part fails to function. An organization will fall apart when members are not doing their designated task appropriately.

The Human Relation Approach:

The human relation approach is based from several different theorists such as: Elton Mayo, McGregors’s Douglas, Abraham Maslow, Mary Parker Follett’s and Argyris.

The main idea of the human relation approach of organizational communication is that the theory compares organizations to a family.

As this theory compares organization to a family, it focuses on workers satisfaction and the relationship within the organizations more compared to the work performance element.

The human relation approach emphasizes the importance of employee attitudes, and encourage organizations management team to focus on

interpersonal relationships, group dynamics, and leadership styles in achieving organizational effectiveness.