User:Zeest-e-Samia/sandbox

Branding Pakistan
Branding Pakistan refers to the study and application of nation branding to change/improve the image of Pakistan and Pakistanis as a Nation.

Brand Perception: The brand perception of Pakistan has been a forever changing element since its very formation. To develop a true understanding for a brand, one has to explore the history of brand under consideration, especially the founders’ perception and goals about brand. In order to either revive or modify the brand of Pakistan, the building purpose should be the first hand knowledge.

Multiple Images: Pakistan as the world see it today, carry various images, it is simultaneously a developing country, a conflict state, an Islamic power, a strategic need, an opportunity as well as a threat for many countries including the immediate neighbors, world super powers and religious blocks, which makes it a very complex brand when re-branding is considered.

The branding of a nation eventually depends on the Nation itself, a nation rather needs to be united than to be uniform in order to survive as a successful brand. Nation branding can be said as an unfulfilled but basic need of a country especially when it is young in terms of its formation.