User:Zenelb

Zenel is one of the Valicon founders and president of the company. Recently he is focusing on linking branding consulting & research, analytical CRM, data-fusion, access-panels and internet as data-collection methodology of the near-future.

He graduated in Social Informatics the Faculty of Social Sciences, University of Ljubljana. Still a student, he considered founding his own company. In 1996, he co-founded the Cati company (a forerunner of Valicon).

Zenel is the author of the "www.si monitor" research (the first Slovenian web ratings research) and co-author of the National Readership Survey model. He is also the author of the PGM (Product Group Manager) research study, the largest marketing research project in the area of the former Yugoslavia covering more than 2000 brands in the region.

Recently he developed the methodology for predicting election results that is based on combination of representative phone or F2F surveys and web surveys. The first use of Internet polling during the election in Slovenia (October 2008) gave the most accurate election result forecast, better than exit-polls.

He is an active member of the Marketing Association of Slovenia and a regular speaker at all major marketing events in the region and the world (ESOMAR, SEEMAR, AAPOR, ISI, ASA).