User:Zeugzeug/sandbox

=Edit Development area= This Section contains new material and drafts. Mostly notes and tests for myself.

2018 NRA Foundation Controversy
On April 20 2018, the National Rifle Association Institute for Legislative Action (NRA-ILA) issued a letter to members explaining that "Yeti has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why." The news received widespread media attention, forcing the Yeti to issue a public statement. On April 23, the company released a statement denying they were severing ties with the NRA, and calling the NRA's statement "inaccurate". The statement further explained that the company had contacted various organizations "eliminating a group of outdated discounting programs" and had offered the NRA Foundation a customization program they currently offer consumers. The statement went on to further explain that Yeti was "unwavering" in their commitment to the Second Amendment. The company's statement came after some NRA members reacted to the NRA-ILA letter by posting videos of themselves destroying Yeti products with firearms in protest.

On April 24 NRA Florida lobbyist Marion Hammer, the author of the original NRA-ILA letter responded to Yeti's public statement claiming that Yeti is "engaging in damage control". The NRA disputed Yeti's statement, explaining that Yeti had instructed the NRA to remove the Yeti name and logo from all digital assets, and had delivered a notice terminating an agreement that was in place for 7 years.

Newer data to tops

Competitor news : https://www.cbsnews.com/news/cooler-wars-rivals-hope-to-cash-in-on-nra-feud-with-yeti/

NRA-ILA letter : https://www.nraila.org/articles/20180421/florida-alert-yeti-drops-nra-foundation (Archive) http://web.archive.org/web/20180423214618/https://www.nraila.org/articles/20180421/florida-alert-yeti-drops-nra-foundation

WP Story : https://www.washingtonpost.com/news/morning-mix/wp/2018/04/24/nra-supporters-are-blowing-up-yeti-coolers-yeti-says-its-all-a-big-mistake/?noredirect=on&utm_term=.98c9394f8c8b

GearJunkie Competitor analysis : https://gearjunkie.com/rtic-pelican-orca-coolers-yeti-nra

Latest MySA : https://www.mysanantonio.com/national/article/Yeti-NRA-guns-second-amendment-Hammer-12856542.php

Not Added yet
https://www.reuters.com/article/us-usa-restaurants-value/u-s-fast-food-price-war-flares-as-consumer-spending-softens-idUSKBN1I107F

https://www.outsideonline.com/2293031/yeti-coolers-withdraws-its-ipo

Company Hist & struct
https://www.themaven.net/politicalstorm/trump-nation/friendly-fire-yeti-and-the-nra-a-self-inflicted-wound-LUlLddDMSkSMJseh5b-Yeg/?full=1

The Lawsuit Mess
First list - https://magazine.promomarketing.com/article/heres-companies-yeti-coolers-sued-far-lot/

Sues Walmart (round 1)
April 2016 http://web.archive.org/web/20160419232318/http://www.arkansasonline.com/news/2016/apr/17/yeti-coolers-suing-retailer-over-patent/ Settled March of 2017 -  https://talkbusiness.net/2018/01/yeti-sues-wal-mart-for-copyright-infringement-on-tumbler-knockoffs/

Sues Rtic
Settled Feb 2 2017 https://www.statesman.com/business/yeti-competitor-rtic-will-redesign-confusingly-similar-coolers-mugs/bkBI9g4PmD1C4MyKGn8qoL/

Settled Feb 2 2017 https://www.statesman.com/business/austin-based-yeti-coolers-settles-lawsuit-with-competitor/6pYZmfylSbWIqMCkRqBgFM/

"patent, trade dress and trademark infringement lawsuits" "YETI wasn’t actually the first cooler of its kind. In fact, Engel coolers were the first roto-molded cooler on the market in 2005, a full year before YETI sold their first one." -- https://shedheads.net/rtic-vs-yeti-lawsuit

Sues Axis Cups
https://patch.com/texas/downtownaustin/austin-based-yeti-coolers-sues-two-more-rivals-saying-products-are-too-similar

Sues Bayou Ice Boxes
https://www.statesman.com/business/yeti-sues-more-competitors-claims-products-confusingly-similar/xJPwva7GKTDrwFkqjC3GSM/

Sues Mammoth Coolers (12-15)
Filed Dec 2015 -- https://www.bizjournals.com/austin/news/2015/12/14/yeti-coolers-sues-missouri-cooler-maker.html Archive-- http://www.webcitation.org/query?url=https%3A%2F%2Fwww.bizjournals.com%2Faustin%2Fnews%2F2015%2F12%2F14%2Fyeti-coolers-sues-missouri-cooler-maker.html&date=2018-05-17

Announce - https://www.mystatesman.com/business/austin-based-yeti-sues-competitor-over-confusingly-similar-products/nh26F54snodmAnur4rvrdM/

Sues Walmart (again)
Dec 8 2017 - Filed (REUSED CITE) https://talkbusiness.net/2018/01/yeti-sues-wal-mart-for-copyright-infringement-on-tumbler-knockoffs/ http://magazine.promomarketing.com/article/yeti-coolers-is-suing-wal-mart-over-patent-infringement/

Sues Home Depot (Takeya USA)
Filed April 2017 - https://www.mystatesman.com/business/another-yeti-suit-company-targets-tumbler-maker-and-home-depot/LInq1771WaQ68FjU4aZuxJ/

Sues RELYMedia, CreekFire and Nine Line
Filed June 2017 "too closely resemble some of the tumblers in its top-selling Rambler line" "Yeti makes 13 claims total in its lawsuit, including trade dress dilution, trademark dilution, trademark infringement, unfair competition and unjust enrichment. It’s seeking a jury trial." https://www.mystatesman.com/business/yeti-sues-more-companies-over-confusingly-similar-tumblers/MQCQgqzoEr3mN8Z8ToNMpL/

Sues JDS Industries
Filed March 12 2018 - https://www.leagle.com/decision/infdco20180313d44 insulated drinkware Trademark Infringement