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Bright Festival is a cultural event based in Florence, focused on Digital Art, Lighting Design and Electronic Music.

A rich Day & Night program of Educational (workshops, lectures, masterclasses) and Entertainment (exhibition, performances, shows) activities realised in collaboration with the industry leading companies, universities and artists from all over the world, promoting and enhancing the new trends in digital creativity. Bright Festival format is split into three complementary sections:

Bright_Educational books orientation and training activities on the new trends in digital creativity, aimed at students, professionals and enthusiasts of visual design, music, art, new media and entertainment technologies. Workshops, lectures, demos and talks created in collaboration with a team of teachers, ambassadors and experts from universities and international companies.

Bright_Art is the section of the Festival promoting digital creativity through digital installations, immersive experiences, A/V performances and multimedia shows, provided by some of the best Italian and international studios operating in the visual, lighting & interaction design sector. The latest edition hosted some of the best Italian digital artists, who transformed the Leopolda Station in Florence into a "digital playground", which allowed visitors of all ages to come into contact with new technologies and live highly immersive experiences.

Bright_Music promotes the culture of electronic music by hosting performances, live shows and DJ sets, created by the main players within the international scene, supported by new professional figures from the world of entertainment: 3D designers, set designers, stages, floor & lighting designers.

Bright Festival is part of Farnesina Digital Art Experience, a project promoted by Ministry of Foreign Affairs and International Cooperation to export the italian digital creativity around the world. After the presentation event in Rome 2019, the project will go on with an itinerary immersive exhibition realized by 14 of the best digital art italian studios. The international tour will be stopping in seven cities in collaboration with the italian culture institutes and local promoters.