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During a series of selections, people tend to experience uncertainty and exhibit inconsistency. Elimination by aspects could be used when facing selections. In general words, elimination by aspects is defined as:

Step 1: Select one attribute related to decision making

Step 2: Eliminated all alternatives that exclude the specific attribute

Step 3: Use another attribute in order to eliminate alternatives till no alternatives remain

Step 4: A decision is made when all alternatives are eliminated by attributes

Elimination by aspects does not speculate that choosing alternatives could help consumers to maximize utility, On the contrary, it holds that selection is the result of a probabilistic process that gradually eliminates alternatives. A simple example is given by Amos Tversky, when someone wants to purchase a new car, the first aspect that will take into account might be the automatic transmission, this will eliminate all alternatives that do not contain such an aspect. Then when all the alternatives that do not have this feature are eliminated, another aspect will be given such as a 3000$ price limit. The process of elimination continues to occur until all alternatives are eliminated.

Elimination by aspects is well used in the early stage of business angels’ decision making since elimination by aspects facilitates a fast-decision-making tool, alternatives will be eliminated when investors find a critical defect of the potential opportunities. Another research also demonstrated that elimination by aspects has widely been used in electricity contract choice. The logic behind these two examples is that elimination by aspects helps to make decisions when facing a series of complicated choices. One may need to make a decision among all alternatives while he or she only has limited intuitive computational facilities and time. However, elimination by aspects as a compensatory model could help to make such complex decisions since it is easier to applicate and involves nonnumerical computations.