User:Zilong Wang/Evaluate an Article

Which article are you evaluating?
Google Ads

Why you have chosen this article to evaluate?
When I browse Google, some ads pop up that have some relevance to what I've recently viewed, and I'm curious about what works to get the ads to run on Google and connect with the users.

Evaluate the article
In terms of the Lead section, it mentions Google Ads contributed US$168.8 billion for Alphabet in 2020, which is not a necessary information. The year number 2020 is a issue that readers can only know information about Google Ads' contribution in 2020; it is not current.

In terms of the Content, most of the information is before 2019, as well as the Source.

In terms of the Organization and writing quality, this article is not well-organized; if broken down into sections, some sections such as Controversies can hardly reflect the major point---Google Ads.