User:Zsolt1964/sandbox

Online Viewing Room is a digital reproduction of a physical gallery or museum space where users can create online exhibitions.

These online exhibitions can be accessible 24/7 from all over the world. Visitors can enter an Online Viewing Room from their mobile or desktop devices. Instead of a 360 panorama picture that is a two dimensional wide-angle view where visitors can only zoom in from point A to point B, Online Viewing Room allows users to have a real time experience in an exhibition.

Online Viewing Room can be used to document existing shows or create new online exhibitions that don’t exist in real life and share it with a global audience. Users can create exhibitions in minutes by uploading artwork to their three-dimensional space. These online exhibitions can be shared by email, post it on social media or embed it to the website.

History

Walter’s Cube is the developer of the three dimensional Online Viewing Room technology that was selected as six most important innovations by Artnet in 2020. The first Online Viewing Room was the digitization of the 8th Triennial of Contemporary Art:  “Beyond the Globe” in 2016. The curator of the exhibition Boris Groys talks about his experience of the technology in this video. In 2020 Walter’s Cube get invited by Spinlab Germany’s #1 accelerator program supported by many organizations including Porsche and Deutsche Bank and contracted by the city of Leipzig to digitize local art exhibitions in galleries and museums.

David Zwirner was one of the first commercial galleries to introduce an Online Viewing Room in 2017. Online Viewing Room became very popular since some mega galleries like Gagosian set a new record for a Albert Oeheln painting that was sold for $6 million in 2019. The 2020 Hong Kong Edition of Art Basel has been canceled and Art Basel also launches their Online Viewing Room. Since then Walter’s Cube digitized several art fairs with this technology (Hamptons Virtual Art Fair, Scope, Art Paris, Harlem Fine Art Show ) and more than 500 galleries have created their booths with Online Viewing Room. The New York Times featured one of these art fairs as #1 art & museums event of the week in March 2021.