User:Ztavares15/sandbox

During the 20th century, the popularity of cosmetics increased rapidly. Cosmetics are used by girls at increasingly young ages, especially in the United States. Because of the fast-decreasing age of makeup users, many companies, from high-street brands like Rimmel to higher-end products like Estee Lauder, cater to this expanding market by introducing flavored lipsticks and glosses, cosmetics packaged in glittery and sparkly packaging, and marketing and advertising using young models. The social consequences of younger and younger cosmetics use has had much attention in the media over the last few years. Resulting to the conclusion that young women between the age range of early adolescence to college age experience a decline in self-esteem due to the practice of makeup in their everyday routine. Resulting in a decline in confidence when they do not wear makeup, a “bare face”.

Criticism of cosmetics has come from a wide variety of sources including some feminists, religious groups, animal rights activists, authors, and public interest groups. It has also faced criticism from men, some of whom describe it as a form of deception or fakeup.