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The Independent Animation and Awareness Films Programme

According to the Creative Industries Sector Report in South Africa – Sector Studies Research Project (March 2008), a research project commissioned by the Department of Labor in South Africa; the Accelerated and Shared Growth Initiative of South Africa (ASGISA) identified the creative industries and film sectors as one of the drives of sustainable economic opportunities for local communities, through the expansion of opportunities for Small, Medium and Micro Enterprise (SMMEs). Through the Culture Industries Growth Strategy (CIGS) the Department of Arts, Culture, Science and Technology (DACST) produced the final document “Creative South Africa” in 1998, was followed by four detailed sector reports covering the Film and Video sector, the Music sector, the craft and publishing sector; these sectors were identified for their potential to generate employment and offer opportunities in rural and urban areas. This led to the establishment of the Cultural Industry Development Agency (CIDA), a public-private partnership agency specifically geared towards building up the cultural industries in SA. Creative South Africa was the first major study to use a value chain analysis for creative industries in South Africa, partly in reaction to the arts-for-arts approach that dominated the cultural works in SA and the SADC regional countries; Since CIGS, there has been no new research undertaken on the same scale although a number of individual sector based studies have been undertaken both at the national and provincial level by government agencies (CAJ, 2005). A number of important initiatives did arise directly or indirectly from the CIGS process such as the Film and Publishing Clusters, which then ceased and gave room to the recent film initiative SASFED; the Print Industries Cluster Council (PICC) an ongoing project supported by industry and government; the National Film and Video Foundation (NFVF), Business and Arts South Africa (BASA) and the National Arts Council (NAC) as government agencies to fund and develop various sectors as prescribed by legislation. The Industrial Development Corporation (IDC) has invested approximately R500m in film and TV production to date and continues to allocate funds to this industry for both equity and loan financing of large film industry projects through the newly established Media and Motion Pictures Division. This investment also extends to the SADC countries. The visual sector is commonly self-employed and generally unregulated offering their services in a highly competitive commercial market. There are usually high levels of volunteerism, and generally absence of employment-related benefits and union representation. The film industry is project-based with filmmakers – from director, scriptwriter, producer to editor and animator – working principally as freelancers, making it extremely difficult to get accurate employment figures. The independent Producers Organization (IPO) estimated production employment at 3.925. Refer to the table bellow for further assessment; 1Table extracted from the Creative Industries Sector Report in SA – Sector Studies Research Project (March 2008) The major crisis for individuals in the creative industries, whether contractual or full-time employees and whether working in the for-profit or non-profit sectors, employment conditions appear to be extremely challenging, summed up to a large extent by; 	Poor pay levels 	Excessive heavy workloads 	Lack of full-time work 	Overwork 	High performance expectations despite insufficient training and support 	The requirement to multi-function, leading to poorer quality work and crisis management 	Lack of opportunities for advancement 	Lack of security and benefits 	Devaluation by Boards, employers, government and general public It is important to note that the following issues impact significantly on the ability for the creative industries to recruit staff and retain high level skills; 	Working conditions which are often stressful because of project based nature of work with strict deadlines and lack of capacity, resources and instructional equipment 	Employment requirements which require flexible specialization and a range of “soft skills” 	The instability of organizations, given the small turnovers of organizations and instability of the grant funding environment 	Turnover and mobility of experienced workers who are able to find more lucrative opportunities in other fields of work 	Succession and the lack of adequate planning to “up skill” younger generations 	Acute capacity problems facing historically disadvantaged communities especially those in rural areas 	The lack of adequate art curriculum and teacher training at school level

The following skills are critical and often seen as a “skills gap” in the creative industry; (1) Marketing, Distribution, (2) Legal knowledge (specifically an understanding of intellectual property), (3) fundraising and sponsorship, (4) Public Relations, (5) Research and (5) Project Management. 2Table extracted from the Creative Industries Sector Report in SA – Sector Studies Research Project (March 2008) Therefore, it is important to understand the importance for the individuals and groups in the creative industry need to formally organize themselves, create a brand, intellectual property or enterprises in order to generate significant economical changes, alongside the assistance of producers, use of studios, marketing strategies, management and for a significant economical development at rural and urban areas.

Research conducted by the CSIR, shows that enormous investment has been applied in higher education for Formal Education and Training (FET) in the creative industries and media education system through the MAPPP-SETA and DAC Investing Culture Programme. The study findings demonstrate the most schools do not have sufficient or appropriate facilities, equipment or material for school arts and culture initiatives, lack of staff for curricular and enrichment programmes. Some of the barriers to accessing these opportunities include poor information access, funding, availability of educators (both in terms of number of educators as well as time availability), an inadequate systemization and accreditation of such training so that programmes are structured and surmount to specific “career” qualifications (Deparment of Education, 2004).

The Independent Animation and Awareness Films Programme (TIAAFP) is an organization designed to act as closed corporation (cc) that seeks liaisons and funding from Government institutions, NGOs and international entities as well as private sector, for funding in media awareness projects designed to benefit Government and NGOs, in the sectors of Education, Social and Community Development, Health and Environmental based projects using Animation Film based productions; This initiative will also include interns from Multimedia School in the Western Cape Region, who will participate actively in our programme, developing future skills once concluded with their studies. These interns will be enlisted in our creatives database, for future references in the job market upon graduation. Furthermore our unique training programme will allow kids even at primary school levels to develop skills on their way up to higher learning in the multimedia sector, to become future professionals at a very early stage. Thus TIAAFP intends to incorporate its training programme of Awareness Media in educational institutions, namely schools at primary, middle school and high school levels as part of the school extra-curricular activities deemed with the appropriate certification for future such purposes. TIAAFP, also intends to incorporate in its programmes, freelance crew members from the film industry on a project-based contract allowing these individuals to gain income and experience in the field of animation at community levels. TIAAFP will also include students at higher education levels to assist as interns or volunteers in order to begin at school levels, already enhance their skills to deal with Awareness Media based community projects. This initiative is designed to reach out for the surging numbers of unemployed and underemployed creatives that constantly fade into different careers’ due to lack of appropriate job allocations. The fact is that only a small percentage of the creatives (animators, writers, film makers, actors, sound engineers etc ), in South Africa, become officially employed in their trained field of work, thus ending up settling down for low paying jobs that have nothing to do with their expertise. TIAAFP intends to conduct a channel between, the Film Industry (focusing more on Animation) along side, Government and NGOs in the sectors of Education, Social and Community Development, Health and Environmental based projects. By means of funded based community projects, TIAAFP intends to reach out and include the unemployed and underemployed work force in the multimedia sector and promote awareness in diverse programmes existing at Government and NGO levels in the sectors of Education, Social and Community Development, Health and Environmental based projects.

MISSION STATEMENT: To get involved in animation and film community based production projects for Government, NGOs and Private Sector (for Social Responsibility), in the sectors of Education, Social and Community Development, Health and Environmental based projects;

THE CAUSE: To promote awareness based media for diverse projects related to Government, NGOs and Private Sector (for Social Responsibility),  in the sectors of Education, Social and Community Development, Health and Environmental based projects using Animation Film based productions;

GOALS AND OBJECTIVES 	To generate income based projects using free lancer artists, unemployed or underemployed and allow these to become an effective task force for multimedia and creative projects ), in the sectors of Education, Social and Community Development, Health and Environmental based projects using Animation Film based productions;

	To assist Government, NGOs and Private Sector (for Social Responsibility) in expanding their programmes effectively using a skilled and creative force of Animators and Film crew that are currently free lancing, unemployed or underemployed, in the sectors of Education, Social and Community Development, Health and Environmental based projects using Awareness Media;

	To promote awareness programmes through Awareness Media on community based projects ), in the sectors of Education, Social and Community Development, Health and Environmental based projects using Animation Film based productions;

	To establish strategic partnerships with FET institutions to include Training Programmes for Animation Based Programmes at different scholastic levels, in the sectors of Education, Social and Community Development, Health and Environmental based projects using Awareness Media (Cartoon based instructional films);

	To incorporate aspiring interns and volunteers in local programmes as either part-time staff or project-based staff, in order to enhance their skills and capacitate these creatives for their future career plans by exposing them to Awareness Media Community Based Projects;

A.	Educational Training Programmes

	Basic Animation Training for Community Based School Kids (Primary School) o	This programme is designed to teach kids at community based primary schools (Grade 2 to Grade 5) on how to do basic animations using standard tools in place such as paper and crayons, a standard digital camera, and if deemed available an overhead projector; in the case of schools that do have a computer center then the applicability will be less complex to elaborate;

o	Three Months duration Training Programme, Certified by the School itself including our initiative as a part of a part-time elective in the institution;

	Intermediate Animation Training for Community Based School Kids (Middle School) o	This programme is designed to teach kids at community based middle schools (Grade 6 to Grade 9) on how to do intermediate form of digital animation, introducing basic animation using stop motion techniques; hence a digital camera and toys, clay or any other object deemed practical to animate;

o	Three Months duration Training Programme, Certified by the School itself including our initiative as a part of a part-time elective in the institution;

	Advanced Animation Training for Community Based School Kids (High School) o	Depending on the conditions available in each institution this programme will expand both techniques prior developed on Primary and Middle school levels and enhance more digital techniques on software based animations, such as Toon Boom and Adobe Flash;

o	Three Months duration Training Programme, Certified by the School itself including our initiative as a part of a part-time elective in the institution;

B.	Types of Awareness Media Production

Educational and Instructional Media 	Educational Cartoons for schools teaching the Alphabet 	Educational Cartoons for schools teaching Arithmetic Health and Social Awareness Media 	HIV and Awareness Cartoons 	Basic Hygiene Instructional Cartoons for Kids 	Child Abuse, Domestic Violence, and Rape Awareness Cartoons 	Drug and Alcohol Awareness Cartoons 	Drinking and driving Campaign Cartoons Environmental Awareness 	CFCs, CO2, and NO2 Emissions Awareness Cartoons 	Anti-deforestation Campaign Awareness Cartoons 	Industrial gases and air pollution Awareness Cartoons 	Water Scarcity, Pollution and Treatment Awareness Cartoons Social and Community Awareness Documentaries (Film based) 	Behavioral, racial, xenophobic, discriminatory Awareness Cartoons/ Documentary 	Taboos, tribal costumes and cultural heritage Awareness Documentary

All of these media products can be produced and published in broadcasting institutions such as local TVs, merchandised as instructional DVDs, broadcasted in auditoriums for awareness campaigns, in different locations;

Enlisted herein are Institutions in the areas of approach for possible cooperation in this conceptual media programme;

C.	Entities and Sectors of Engagement

A.	Educational Institutions ; a.	Schools (Primary / High schools with community based programmes) b.	Government Educational Entities and Programmes c.	NGOs involved in Educational Programmes

B.	Health Institutions; a.	Medical Centers and Hospitals (Community based projects preferably) b.	Government Health Entities and Programmes c.	NGOs involved in Health Programmes

C.	Social and Community Institutions; a.	Companies, Associations and Corporations b.	Government Community based Programmes c.	NGOs Community based Programmes

D.	Environmental Institutions; a.	Associations, Nature Conservation and Environmental Institutions b.	Government Environmental based Programmes c.	NGOs Environmental based Programmes

E.	Private Sector a.	Broadcasting Companies (such as Cape Town TV, SABC, Etv, Top Tv) b.	Social Responsibility Programmes for Companies c.	Sponsor institutions and Funding Institutions or Corporations

Currently we are networking with several institutions introducing our initiative to begin to establish institutional liaisons and strategic partnerships to enhance this community development based programme. Thus it is in the best interest of the organization to open new channels on broadcasting channels to enhance awareness campaigns at all the levels entailed in the organizational prospectus. These partnerships not only will benefit TIAAFP but also the targeted communities, the involved Government sectors, NGOs or Private Corporations;

D.	Project Management Plan

I.	Types of Projects

Annual Project The nature of this project entails a time scope of no longer than 12 months of funding, production and publication of media from its commencement date; Semester Project The nature of this project entails a time scope of no longer than 6 months of funding, production and publication of media from its commencement date; Trimester Project The nature of this project entails a time scope of no longer than 3 months of funding, production and publication of media from its commencement date;

II. Production Stages The production process will entail in four distinct stages, Pre-production, Production, Post Production and finally Publishing; each of these stages will occur in different settings and have separate budget treatment depending on the type of project at stake. a.	Pre-Production This stage will be based on the recruitment phase of the staff, sorting out the project’s objectives with all staff involved for the particular project;

	Script Writing and Editing 	Storyboard Drafting 	Selection of project staff members such as animators, writers, sound engineers, and voice over actors, animation editor and publisher; 	Selection of project staff members in case of film footage, such as camera man, writers, sound engineers, light and audio technician, video editor and publisher; 	Facility or Studio allocation for audio recordings 	Facility, Location or Studio allocation for animation rendering or video shooting, editing, and rendering;

b.	Production This stage will include all staff selected with hands on to work; 	Animators will preferably have their own equipment to work with, laptops and will submit their tasks on a weekly basis for editing and review prior to deadline; 	 Voiceover- actors will train their scripts and also record with the sound engineers in synchrony with the footage at stake; this process could take after the footage is done or vice-versa; 	Sound Engineers will ascertain that the footage is in sync with the footage and will be responsible for creating all the sound effects and sound track for the footage; 	The Project Director will monitor the activities to see assess if the standards are kept within the project’s provision; he will also take the place of the “Film Director “ when deemed fit for a film production based task;

c.	Post-Production

	The footage will be subjected reviews by the Project Director and to the institution entailed on the specific task; once finally proofed and approved by both entities the project will reach its final stage by rendering the footage to an AVI format at the located studio or facility hired for the project purposes;

d.	Publishing

	Publishing will entail burning a DVD format disk and delivering it to the entailed institution at stake per project; 	The DVD will be stamped with the organizational details and logo, and additional costs will be charged for extra printing copies and covers; the project will only supply with one copy per task; 	Broadcasting the material will be made according to task based operations; certain projects might want to have this material exposed on local TV stations, and for that the organization will not be responsible for, unless assisted to provide leads for the benefiting institutional programmes; Currently TIAAFP is entering negotiations with Cape Town TV, to have all their media based projects presented on this channel;

III. Financial Management 	Financial Reports and Invoicing i.	TIAAFP will contract external accounting to keep track of our book records and follow suit with the tributary contributions under South African Labor Law; ii. Trimester Reports will be submitted for accountability, 15 – 30 days after each project deadline to the funding institutions, be it Government, NGOs or Private institutions; iii. External Accounting will be hired by TIAAFP to keep the book keeping records and accounts of all internal operations; 	Tax i.	TIAAFP will submit all VAT and TAX forms to SARS and have external accounting services to sort out our tax balance internally; ii. For individual Taxing we will seek necessary advisory to set up our small staff body to conduct the deemed procedures;

IV. Human Resources and Staff All paper work will be filed in internally and kept under current South African Labor Law for full-time staff and part time, as well as interns and volunteers; Chairman and Founder – Heldio Juliao Dimande Project Manager/ Director – Heldio Juliao Dimande Production Coordinator– Yazeed Noordien Company Full Time Animator – Yazeed Noordien Accounting and Human Resources – External Company yet to be assigned by April 2011, Registration Provision Month for the Programme to commence; Part-time Staff; will include Voice over actors, Freelance Animators, intern students, Volunteers and all the project film production crew needed for the project at stake will be contracted for the duration of the entailed project, under South African Labor Law standards; the organization will give preference to skilled part-time staff who are currently freelancing, unemployed, or underemployed;

V.	Project Budget a.	Basic Animation Training for Community Based School Kids (Primary School); i.	Project cost R30000 (training 20 – 40 students per class) per Trimester; 	Staff, Film Crew and Creatives Budget (R15000), for the entire duration of the project; 	Logistics budget (R10000), transportation, equipment such as digital cameras, DVD printing, Instructional Manuals, over-head projector, Laptop Computer and Applicable Software Acquisition; 	Administrative and Operational Budget (R5.000), rent, electricity, internet and management and administrative fees;

b.	Intermediate Animation Training for Community Based School Kids (Middle School) i.	Project cost R40000 (training 20 – 50 students per class) per Trimester; 	Staff, Film Crew and Creatives Budget (R25000), for the entire duration of the project; 	Logistics (R10000), transportation, equipment such as digital cameras, DVD printing, Instructional Manuals, over-head projector, Laptop Computer and Applicable Software Acquisition; 	Administrative and Operational Costs (R5.000), rent, electricity, internet and management and administrative fees;

c.	Advanced Animation Training for Community Based School Kids (High School) i.	Project cost R50000 (training 20 – 50 students per class) per Trimester; 	Staff, Film Crew and Creatives Budget (R35000), for the entire duration of the project; 	Logistics (R10000), transportation, equipment such as digital cameras, DVD printing, Instructional Manuals, over-head projector, Laptop Computer and Applicable Software Acquisition; 	Administrative and Operational Costs (R5.000), rent, electricity, internet and management and administrative fees;

d.	All Media Production based Footage will cost per estimated duration of time; 	Animation Clip Production - R2000 per minute (Excluding Copyrights) 	Animation Clip Production - R4000 per minute (Including Copyrights) 	DVD publishing will be estimated upon quotes for one copy;

VI. Organization Community Development Flow Chart

This chart resembles the development levels at which the funding will be utilized for benefit all development communities involved in the Western Cape Region, be it through training or job creation;

VII. TIAAFP Contacts Project Director; Heldio J. Dimande Mobile# +27738054647, e-mail: heldimande.pmang@tiaafp.co.za	Address: 24th Jordaan St, Bokaap 8001, Cape Town