User talk:124.170.25.77/Zen Beverages

Zen Beverages is a small online retail and export business located in Melbourne, Australia. The business name, Zen Beverages, was officially registered around March 2009. The name, Zen Beverages, actually came about from a small quirk in the business registration practices within the Australian business registration system. The parent company of Zen Beverages is Zentral Pty Ltd, a specialized data-base programming company. The new director of Zen Beverages, thought it necessary to maintain some similarity to its parents companies name - so a natural progression of shortening Zentral to Zen came about. Early clients of Zen Beverages thought Zen originally came from the ambition of Zen Beverages to make in the large market of China - by choosing a more Asian orientated name. It was more the fact it was just a synergy of already existing names and business practices.

Zen Beverages registered its own domain name, www.zenbeverages.com in November 2010. On this web-site, hosted using a template from the blog site wordpress, it lists numerous back vintages of specialized and highly prized wines, typically from Australia, but also a few rarities from France, America and Italy. The wine list is highly specialized and orientated towards to best wines from around the world, from the best vintages. It could also be stated Robert Parker has been highly influential in the selection process of many of the wines - as a majority of the wines have been rated 100 point wines (using 100 points scale system which R. Parker utilizes to critique and scale wines he tastes).

Zen Beverages main focus is on exporting wines. Currently it has exported wine to China, Germany and just recently the Seychelles. With it's own export license, obtained in November 2010 (a requirement by the Australian Wine and Brandy Corporation, or Wine Australia), Zen Beverages is able to export wine to any client around the world.