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Yong Lu is a pioneer in enhancing the Chinese understanding of modern philanthropy. Her two books, Fundraising for a Cause (2014) and The Third Force: America’s Nonprofit Organizations and People-to-People Diplomacy (2011) are among the most comprehensive introductions to Mainland China about the U.S. nonprofit system. She is currently the CEO and Founder of Evergreen Asia Advisors, LLC, providing assistance for organizations, companies and individuals to devise and implement philanthropic initiatives and projects in the U.S. and China.