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Social media is changing the way people interact and communicate. Many individuals have social media on their phones but it can also be accessed via computer or tablet. Social media is advancing the information technology systems rapidly to provide better networking platforms. Some of the most common social media sites are Facebook, Instragram, Twitter, and Snapchat. More organizations are adopting the use of social media to promote companies. The advantage to companies is the ability to target a larger audience in a short amount of time. It can be difficult to manage negative and positive feedback.