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1. The GE McKinsey Matrix, also know as the McKinsey Nine Box Matrix is a strategic tool used for business portfolio planning.

2.GE multifactoral analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in.

3. My question:GE multifactoral analysis or Ge McKinsey Matrix is a technique or tool?