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Andy Krauze style is minimalist, often monochromatic; in his early work he largely used black and white. He emphasises strong lines, classic elements, lighting, rich materials, particularly marble, and the telling detail that brings an interior to life; however, he says that he designs "spaces that are alive" rather than "locations of contemplation". His later designs characteristically use slabs of marble. In designing for retailers, he seeks to understand and reflect the "story" of the brand based on key images, typically 20 from an initial portfolio of hundreds.