User talk:A.W.F. Hermans/Sandbox

Remarks (in Dutch)
Een aantal opmerkingen:

Huidige inleiding:

Mark Woerde (1973) is a Dutch former advertising man and founder of non-profit organisations. who has shifted his focus to using his creativity to make a change in the world.
 * Iets anders kan ook, maar in ieder geval alleen kort zijn functies weergeven.

He founded LetsHeal1, an independent not-for-profit think & do tank that focuses on protecting Mother Earth and her inhabitants. A change of perspective; since the scope of his work is now directed towards real-world social issues instead of being centered around the promotion of a brand or a client. For LetsHeal, Woerde is now mostly active behind the scenes.
 * Niet kernachtig genoeg voor de introductie.

Apart from the impact he has in this indirect way, Woerde is still actively in contact with his former peers in the creative industry, calling upon them to not only use their talent for commercial purposes2. To do so, the former advertising man is often found making appearances in the media and giving guest lectures all over the world3-12. In 2000, Woerde co-founded the renowned Dutch advertising agency Lemz13, which later became part of Havas Group (link: Havas) in 2016. This transition put Woerde in a position where he could leave the advertising agency and focus solely on LetsHeal.
 * Mist toch een beetje de kern, kan bij de introductie weg en dan onder een apart kopje Biography of Career over zijn algemene levensloop. (Vergelijk Jason Zada.)

Projecten: zou ik een apart kopje Projects voor aanmaken met eventueel nog verdere subkopjes. (Vergelijk Jason Zada.)

Book: How Advertising Will Heal The World and Your Business

Woerde had a flying start with LetsHeal in 2011, coming out with the  controversial concept of making the world a better place using the powerful tool that is marketing. In order to substantiate this proposition, Woerde set up a worldwide research project with help of the United Nations Global Compact (https://en.wikipedia.org/wiki/United_Nations_Global_Compact) and Columbia University (https://en.wikipedia.org/wiki/Columbia_University). The results of this research, together with Woerde’s further findings, were published in his book How Advertising Will Heal The World And Your Business14-19.
 * Flying start komt wat populair over, kan dat zakelijker?

The research shows that the consumer’s search for meaning calls for a new type of brand or company. People are waiting for Prosocial Brands that help them live a meaningful life. Three quarters of the 24,000 participants declared that they needed to live a meaningful life in order for themselves to feel that they and their existence matter. Prosocial Brands that help people to help others by using their marketing power to tackle societal issues are preferred over normal brands by a notable 64%, because of the meaning they give.
 * Worden de eerste twee zinnen algemeen zo gezien of is dit het standpunt van de auteur? In het tweede geval mag dat duidelijker worden aangegeven.

The book was a success: nowadays ‘prosocial marketing’ as a concept has become mainstream, as more and more of even the largest companies in the world want to do their part to improve the world as we know it. The book also issues clear warnings to ‘wannabe’ Prosocial Companies not to see it as easy money20. The effects of Prosocial Brands should be measurable, big, transparent and fundamental to business goals. The prosocial goals should not only be represented in the marketing plan, but also constitute a part of the company’s annual report. Being prosocial doesn’t only mean to be generous in spending your money, but also to be responsible making it.
 * Eerste zin moet echt een goede onafhankelijke bron bij. Your liever vermijden om de lezer niet aan te spreken.

Sweetie

In 2014, Woerde's dream to set a worldwide, radical example of how creativity can make this the world a better place was realized. He initiated and realized a two year covert operation to put Webcam Child Sex Tourism on the agenda of politicians and police forces all over the world and dedicated the initiative to Terre des Hommes ( https://en.wikipedia.org/wiki/Terre_des_hommes ). Tens of thousands of children in developing countries have to perform sexual acts in front of a webcam and predators from other countries tell the children what to do and pay for it. Proactive policing is the solution that Woerde and his team found and aimed to promote. To illustrate the magnitude of this the problem, and the viability of his solution, Woerde decided to track down and identify 1,000 predators from over 65 countries with his team, handed them over to Interpol (https://en.wikipedia.org/wiki/Interpol) and demanded to patrol the websites where Webcam Child Sex Tourism takes place by hundreds of thousands of offenders.
 * Narratief van droom vervuld zien worden liever vermijden, tenzij het echt biografisch relevant is.

Over one billion people have seen the operation on the evening news24,25,26. Sweetie, the virtual girl that the team developed to track down the predators, became the icon of the initiative. Many children in developing countries were rescued, and laws were changed. After receiving a letter of recognition from the United Nations, Woerde and his team admitted to the creative industry that they were behind this initiative. Woerde decided to give one public interview to the popular TV show Humberto Tan’s RTL Late Night ( https://en.wikipedia.org/wiki/RTL_Late_Night )27 to explain the intervention and to make clear that he was no longer involved in Terre des Hommes, Sweetie or police activities.
 * Bewering over "many children (...) and laws" moet hard bewijs bij, anders niet in deze vorm. Sowieso is many een subjectief woord dat beter vermeden kan worden.

Woerde has so far received more than a hundred national and international awards in the creative industry, for example the Cannes Lions Grand Prix For Good35,36 ( https://en.wikipedia.org/wiki/Cannes_Lions_International_Festival_of_Creativity ), the D&AD Black and White Pencil37 (https://en.wikipedia.org/wiki/Design_and_Art_Direction) and the Dutch Advertising Man or Woman of the Year award38.
 * Komt dat 'more than a hundred' ook terug in onafhankelijke bronnen? Anders beter beperken tot de belangrijkste prijzen zonder een aantal te noemen.