User talk:Aadhyaa Entertainment Studios

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If you need anything then feel free to hunt me down and ask or just reply here and I should spot it. I also offer a challenge for you to earn your first Barnstar Award if you're interested? ツ Je no va  20  (email) 11:13, 11 September 2012 (UTC)

'''A new day starts. I am in front of my PC and I am going to do a Google search for the definition of ‘Animation’. After a fraction of a second the definition of the word opens and my eyes run across the words that changed my life. Animation- the word comes from the latin words ‘Anima’-life and ‘Animare’- to breathe life into. It is The act, process, or result of imparting life, interest, spirit, motion, or activity. That piqued my interest. Now let me find out how the new booming industry came into existence.

Whaaaaaaaaaaaaat?? The industry is more than 100 years old? Now this is freaky!!!! How come I do not know about this Industry which is more than a 100 years old? Some-one must be joking!!

But to all the people who are reading this, turn the pages of the history on Animation, you will find something surprising. Yes, we are following a tradition which got its basic sketch when we come to know that this all started from attempts to capture the phenomenon of motion drawing in Paleolithic cave paintings, where animals are depicted with multiple legs in superimposed positions, clearly attempting to convey the 'perception of motion.' Then what about the earthen bowl which was 5,000 years old found in Iran in Shahr-i Sokhta. It has five images of a goat painted along the sides. This has been claimed to be an example of early animation. However, since no equipment existed to show the images in motion, such a series of images cannot be called animation in a 'true sense of the word.' Humans began to invent few devices such as a Chinese Zoetrope which was invented in 180 A.D. The early 19th century marked the beginning of invention of the very popular animation devices such as a Phenakistoscope, Praxinoscope and the very common Flip Book. These devices produced the appearance of movement from sequential drawings using technological means, but animation did not really develop much further until the advent of 'cinematography.' Then the next question in my mind was who the Father of Animation is? As per the history we cannot emphasise on a Single person because so many people were working on projects at about the same time. There were few famous artists during those time such as J. Stuart Blackton, Emil Cohl and the list continue as many people was working at a time in many parts of the World. J. Stuart Blackton was possibly the first American film-maker to use the techniques of stop-motion and hand-drawn animation. Introduced to film-making by Edison, he pioneered these concepts at the turn of the 20th century, with his first copyrighted work dated 1900. French artist, Émile Cohl, began drawing cartoon strips and created a film in 1908 called Fantasmagorie. The film largely consisted of a stick figure moving about and encountering all manner of morphing objects, such as a wine bottle that transforms into a flower. 'Humorous Phases of Funny Faces' is regularly cited as the first true animated film, and Blackton is considered the first true animator. Following the successes of Blackton and Cohl, many other artists began experimenting with animation. One such artist was Winsor McCay, a successful newspaper cartoonist, who created detailed animations that required a team of artists and painstaking attention for detail. Each frame was drawn on paper; which invariably required backgrounds and characters to be redrawn and animated. Among McCay's most noted films are Little Nemo (1911), Gertie the Dinosaur (1914) and The Sinking of the Lusitania (1918). This revolutionized the Animation Industry and it led the way to the production of animated short films, typically referred to as "cartoons", became an industry of its own during the 1910s, and cartoon shorts were produced to be shown in movie theaters. The most successful early animation producer was John Randolph Bray, who, along with animator Earl Hurd, patented the cel animation process which dominated the animation industry for the rest of the decade.

The words above were like a beautiful dance of alphabets in-front of our eyes when we read the history of Animation, now let’s change the tense to 'Present'. The fossils are nutritious, but we have to fetch whether the present is that good as past! Now when the World is all ticking with the principle called ‘technology’. Time is running faster than before as the World seems to be more rendered as an Illusion as if we are in a perpetual state of dreams. The virtual medium is so powerful that even a dream can be converted to reality even if its roots are based on the term illusion. What are dreams; science explains dreams are successions of images, ideas, emotions and sensations occurring involuntarily in the mind during certain stages of sleep. So that means it's all about ideas and emotions and sensations clubbed together. How come Animation linked with dreams? Animation is such a powerful medium that can render so many moods and fulfill the vivid artistic dreams into a reality beyond the human intellect. An artist is a person who is devoted to his form of art which he is meditating upon. He should be a teacher himself to guide to teach a new bunch of upcoming artists. When we get into the core of the much anticipated field called 'animation' the possibilities are sky high. But the scenario at present is heart breaking, a pure poetry being tortured silently. The direction of the booming industry here is not in a perfectly charted course. It's like a boat in the middle of the ocean not following the direction which it has to go but rather going where the wind blows. It's high time that all the people who are in the corporate to club their minds to a single point to decide the future of an amazing industry which has a tremendous potential to provide wide range of opportunities’. Yes, it's true that there are few projects which are outsourced or home produced working out in India. There are few new Animation Studios coming up in different parts of the country. The main motto behind the owners (not-all) is on the factor called 'money'. Yes, business is done for making money but what’s happening in the picture is different. The true fact is that Animation industry from past few years is like a money machine. The False image of the industry is been portrayed in front and the truth is been shadowed under the brains. The truth is this industry is totally different from all others. Why? The answer is 'Play God'. So what is the false image been portrayed. It's only 5-10 years this industry got a MANY fans and followers in India. From then it became a booming industry [as per few premiere organizations] and it was a time to switch on to something different. Metropolitan cities started off with Animation Institutes and later flooded to the rural areas of the Country. Student’s right after their PU or Degree were wandering around to zero out on what to do next. Here comes the Animation Industry into the limelight. Yes, students started to dream of a new fruitful future {few did it and are in a really good position right now] so they can rest on a Life which takes them to a new heights of success. This factor was rigged by a few brainy people to cultivate the seeds of false factor. What is the false factor? This industry is mainly divided into two one is Animation Production studios and the other is Animation training Schools. Students who have come out of the institutes have to apply to the companies in India or abroad via a Resume and a Demo-Reel {basically a visual Compilation containing the work done by the students themselves} and the company assigned artists will look into the Demo-Reel and the Resume and if apt they will call for the further formalities like Technical and personal Interviews. If passed they will be assigned on Job which they have specialized upon. Students can choose from six different specializations according to their skill set i.e., Modeling, Texturing, Rigging, Animation, Lighting and VFX. Now let us get into the subject, what has ruined the Industry. Yes straight away I can say it's the ‘Animation Institutes’ who are the culprits here. It doesn't mean that all the Institutes are engaged in this but most of them are. What sort of the poison are they injecting for the slow death of the industry which we may have to sadly accept? Is the Career assured while counseling to the students are going in a right path, are the students benefiting out of it, are they on Job after successfully[not really]completing course in a reputed Institute? The answer is a big 'No'! What exactly is happening? I will un-wrap the shocking details which will guide the readers to get a perfect answer for all these questions! Firstly this industry is unknown to around 95% of people. Oh it's only 5% know something about the industry. The ignorance cannot be differentiated into two as Urban or Rural here. Usually Parents never take the risk of figuring out what exactly happening outside when a brand new field enters in to the frame of ‘Market.’ What they [parents] have to do is before going to an institute or any college and if the course is brand new, find out the possibilities via newspaper, TV channels, Internet or personal talks. First thing they have to understand is their Kids skilled enough for the field or not. Now the sensation is Reality shows and few Parents forcibly send their children to take part in it and eventually come back with the broken strings. As I mentioned above the false image is that the Marketing Mantra of few Institutes from is “100% job guarantee and you can get at least 25k salary per month.” This is utter foolishness and slowly they have realized that they are on the wrong boat and they just erased guarantee and placed guidance, now it is 100% Job guidance. Nowhere in India will you get 25k per month salary as you are a fresher. You can expect 10-12k from a reputed company in India if you are applying as a fresher and the Pay scale will rise according your experience. There are few options to work in this field one working in a studio or work as a freelancer! Both benefits according to the 'artists' dedication. Now what’s the scenario in an Animation Institute? If you have enough money in your kitty any one has a freedom to start off a new Institute in any part of the Country. Then they will publish their Marketing Mantra, after a few days of nail biting few students will enter to the counseling room and they will come out after fried inside. What did the Counselor really did inside the room? She/he will display few 2D or 3D short films or movies and explain [even if they don't know what’s exactly happening] the software’s which was used, how many people worked in it, how many years it took for the release blah...Blah...blahh...and mix their own few spicy ingredients’ [the real factor to catch the 'prey'], the next scene what you can see is students enrolling themselves for the new batch. Who succeeded here, obviously the institutes who have only a vision, fill in the seats and churn out money from these students. A new day, students come in to the class room to begin a new journey which they haven't experienced till date. After a few seconds pause here enters the Tutor or Faculty or we can call him or her a Teacher. His assigned duty is to teach the students as per the ‘Curriculum of the Institute'[She/he is not supposed spill a word other than what’s given in the Curriculum]. Curriculum of the Institute and what is that now? It is nothing but the lessons what the Teacher has to explain to the Students! Actually the students are fooled here [not in every Institute though]. As I mentioned earlier the amount of knowledge in this field should be way above the standards. The course will crawl to a year or two according to the Institutes Course allotments. Students come out of the Institute as they are on the cloud Nine, as the direction from the Institute students send their Demo-Reels to company's and wait for months or years as if they are waiting for their nails to grow to bit it. Frustrated enough slowly peep through the institute main entrance to meet the boss of the Institute to enquire about 'Why didn't I get a Job'? Next step from the Boss is icing on the cake!! He just sends the students to the Teachers and the teacher will just explain something weird which eventually creates a solution for few days. After a few days wait the students again go to the Institute for an argument which might lead to a physical assault [which really happened in few Institutes’] or wreck some fancy display kept to attract new students. Who is the loser here? The students. Why are all these things happen day by day? The institute might have begun with a good intension that to teach their students well enough so that they can succeed in their Life. The boss sends an invitation via advertisements that he/she is interested in Franchise business, the good intension is been manipulated by the negative interest of the new Franchise owner. He has only one plan, make enough money in a short period of time and elope to an unknown destination. If the franchise owner also had a dream of good deeds then the situation wouldn't have been so pathetic. This news spread like a wild-fire and in all the nook and corners you can find an Animation Institute. Let’s take a census of each Institute and get a data base of how many students are on Job in this Industry. There will be only few thousand from lakh and lakhs of students. Students who are placed in India or abroad are already settled and their dreams are fulfilled. Yes there are few good hearts who wants to be the ambassadors of Animation Industry to the World. This can be possible for you also if you really dream of a good future. But how will it be nurtured out. We have to re-rig the whole set-up of the Industry. Start from the scratch. This question is really tough to get a conclusive Solution. Finding an equation for this is like climbing Mount Everest under drastic conditions. First is to Unite as a team, shift the focus of the money factor to the second position, bring in the term Art to the core, Advertise this field as it is a pure Art and who are working in this industry are’ pure Artists' not as an employee. Respect each artist and his ideas. Give the Artist his basic need that is ‘freedom’ to project his talent and ideas. An artist loves freedom and this cannot be manipulated by the so called boss for their personal benefit. If the desired output comes out really good then obviously the star will be the Boss himself. Plan projects in such a way that does not restrict the Artists to a crunch-time every day. Enable and enrich them to work in a state of mind which creates a pleasant experience and gives them a sense of belonging to the project. Give them the desired freedom to work also with the basic rules and slowly you can witness the Industry in India will reach another peak of success. We have to look at the Industry outside India, How they plan, how they execute their plans, how they are victorious. They love Art, and they nurture Art in the nursery of Animation. In India only few are interested to share their Knowledge and their knowledge will be limited to 0.001%. Why can’t we think of producing own Movies in India, it’s clear that it’s not lack of funds; it’s only because of scarcity of pure Artists’. Some MNC companies are planning to shut down their premises in India due to the lack of the same. This scenario has to change and who are in this industry should come forward and work for the success of the field. It's the right time to get started or it will be too late or it will remain as a dream. It has to begin with the Individuals and leading it to the Institutes and to the Corporate. The Institutes have to wake-up from the false dream to the reality pitching in-front of them from years. Let the word curriculum remain and include in the syllabus which will benefit the students to the core. Clear all the doubts of the students and get-in the faculty who are Industry specialists. Nurture the students who are really interested to be a part of the Industry, if the students are coming for time-pass [yes, this field also has a tag called 'time-pass field'] guide them; support them so that they won't be a black mark to the Institute or to the Animation Industry. Here only option is not flushing-in all the enquiries that are coming for counseling, find out through aptitude tests that are the best among them, give them the training. Every Institute should give seminars in schools and colleges so that almost all the people will get an idea what the whole system is about. This will perhaps help the Parents to a level that they can plan for their Kids bright future. Animation Industry is not about lines, cubes and spheres but it is beyond the likes of software’s. It is one of the toughest fields on planet Earth; even aliens will find it difficult to move the vertex in the right direction to replicate the real- nature into a perfect frame. Why doesn’t the company fix an interview after sending the Resume and the Demo-Reels? The answer is the Students who are finished their Animation course are not 'fit' for the job. A conversation: Why not? They have finished their course from a reputed Institute with huge fees! Yes, I know, can I ask you a question? Did she/he learn something?? Hmmm....No answer!!! Beep...beep....     Yes, this is happening everywhere, I have seen so many people from many years they are applying in companies and still their status from then and now it is 'Un-employed.'  How will they get a Job if they are not fit for it may be we can put it this way, they haven't sharpened their tools. Upcoming or the present people who are looking for job should be regular to the internet, up-date to the present trends; they should be in a flow with the Industry standards, have to get an Idea what exactly is happening. They can get thousands of tutorials on the Internet; they can download them and learn by themselves. Don't stick-on only to what your Teacher teaches you daily, 'find time' to increase the knowledge level via tutorials, group discussions and sketching sessions and other means. What I have noticed is in most of the Institutes the class will only be for 2 hours and the students roam around and go home. Parents believe that their Kids are tired of sitting in-front of the system or learning so-many new things. The truth is hidden [ ]!!! In 24 hours at least 12-14 hours should be dedicated to learn or practice to become an Artist. There is no margin for error here. It is the individual’s fault if he/she has failed in the industry and quit. They should be careful not to shoulder the blame on others. Students, be sure of what you are doing after the classes are over; find which specialization will match your skill sets and practice on that. First thing you need is the 'observation factor'. Observe the world around. Try to understand the nature, the surrounding, the sounds, the people around you, the living and non-living factors around you and start to improvise. Here you are 'Playing God', replicating or drawing inspiration from nature to a virtual frame in-front of you. It's not an easy-task because God has created it so beautifully, if you want to try to replicating the same, your tools should be sharp enough or if not start today to make it better. Your Life is dedicated to a field which will one day break all the shackles to become an amazing field of opportunities. A question can arise? Why Animation? The answer is crystal clear; you can create anything out of the box without any fear. A dream can be a reality in Animation, that’s the strength of the field which can't be found anywhere!! BUT remember The Tools don’t make an artist. Let the existing Institutes become a knowledge center for the students; let all the students mark a beginning to begin of a revolution in India. It’s high time for the Institutes to release a face-lifted version soon or else the graph will go down further touching zero. Live your life as a student forever as you are learning new things daily. The tag called ‘professional’ doesn’t feel so attractive. Try not to be a boss to others because your knowledge is ‘unlimited’ [Ego can demolish the truth]. Work as a team, you are a member of a team and just be with them always, it will work wonders. Hope that one day we can see a new sun shine on the horizon, where all the artists will evolve themselves from the darkness to a World of eternal excitement, filled with new ideas, new thoughts to pave a path to a new World which is colorful with new characters, their expressions, emotions and Life. Lights, Camera, Action………………………..Picture Perfect!!! '''

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