User talk:Aby2089

Varun Gupta

Buff, crazy, Fanatic and passionate for Bollywood is an outdated and understated way to describe him, Literally lives cinema & films 24x7. One of that rare speciethatdoesn’t enjoy anything BUT Bollywood(yes, you got it right, not even cricket and Hollywood films). Wanted to be associated with film since childhood (Like every less than second person in India) but thankfully was totally aware of his short comings and thus focused on the right career in the industry which is Film Marketing and Strategy and NOT Acting or Direction(Thank God for that)

Post his Masters in Marketing &Branding from Symbiosis Institute of Business Management & Executive Course from IIM Calcutta, his professional careerstarted with promoting Marathi Films followed by over 3.5 years of rich360-degree experience of Film Marketing at Dharma Productions under the dynamic leadership of the Big Daddy of the industry Mr. Karan Johar.

Some weird risk taking abilities and the discomfort in luxury made him decide on venturing into a creative marketing studio for Bollywood that shall give 360 marketing & creative solutions to film makers for their films. Hence Trigger Max came into existence that is poised to give films all they need to reach out to their target audience in the most effective possible manner and of course with Maximum Impact!!

Trigger Max

Trigger Max can easily be termed as Bollywood’s first professional creative studio forfilms providing them with all marketing and creative solutions under one roof.

With its core competence in forming strategy and communication for a film campaign based on which the trailers, posters and other promotional activities are planned it is also rapidly making a distinct mark in providing innovations in otherwise template promotional plans which directly impacts the buzz and awareness of a film with Highest possible impact.

Trigger Max providesa 360 degree approach which starts from identifying the target audience to preparing budgets, brand associations, integration on TV ground events, talent grooming& Media planning depending on the scale and requirement of the film.

Marketing Filmography