User talk:Acardoza@mobilitrix.com

The hypertic logo is uniquely designed to form part of a print media advert or even a piece of journalism. The hypertic communicates all relevant information to enable a reader of print media (newspapers, magazines) to access mobile content or mobile information services: this includes the short code for the premium rate service, the price of sending a SMS, one or more short alphanumeric keywords, the delivery mechanism (such as text to cell phone) as well as the service or product on offer.

The type of mobile content that is accessible via interactive print campaigns are: information services, images, sound clips, video clips or ringtones, music downloads as well as access to Internet content, WAP sites and location-based services.

The hypertic addresses the key issue of how to standardise print media marketing campaigns, advertising and articles in newspapers and magazines. This needs to be presented to readers in a consistent fashion across all media channels. The hypertic presents a consistent method of informing the print media reader.

The hypertic, a trademark owned by mobilitrix, is to be used as a consistent thread that runs across all advertising media channels in the print media. It allows readers to identify mobile marketing, advertising or information services promoted in a newspaper or magazine.

hypertic logo

Owners of mobile phones equipped to send and receive text SMS, MMS and to download content via WAP can download additional multimedia content or access mobile text information services while reading their newspaper or magazine.

The hypertic consists of the:

1) Service Access Point - the premium rate number of WAP URL where the content or service is offered

2) Cost per transaction - the fixed cost of using the service access point.

3) One or more keys    - short alphanumeric descriptor that act like a URL to access mobile content

4) Request Method      - indicate to the reader how the service/content can be requested

S - text SMS,M - MMS, W - WAP, E - E-mail

5) Delivery Method     - indicate to the reader how the service/content is delivered.

S - text SMS,M - MMS, W - WAP, E - E-mail

6) Text Description    - General text description of media content.