User talk:AdamB95

This is the talk page for AdamB95 (talk) 16:25, 9 February 2016 (UTC)

Wiki project #1 Screen Time
The rise of YouTube has seen its content diversify into its own universally appealing and yet unique genres. These can include but are certainly not limited to genres such as ‘Let’s plays’, make-up tutorials, fail videos, react videos, song covers, podcasts and even original series. The list is truly endless. And with any type of media certain names or people become symbols of these fledgling genres. In the case of YouTube, vloggers such as PewDiePie are synonymous within the ‘Let’s Play’ genre, and in his case he has amassed over 20 million loyal subscribers or ‘bros’. He is certainly the most popular on the internet so far however many thousands of other ‘let’s players’ are also enjoying relative success. YouTube it seems panders to all. However what happens when one of these goliaths try to trademark these genres and pass these off as their own? This is exact scenario that arose from the proposed expansion of the extremely popular ‘React’ channel. The two founders and co-owners Benny and Rafi Fine, decided to enlarge their channel’s reach with the introduction of a new project dubbed ‘ReactWorld.’ On paper this was supposed to let anyone use their own format to make their own ‘react’ videos including graphics, guidance and editing software on the user’s new videos. In return however FineBros Entertainment would receive a share on the advertisement revenue. This idea of letting out a format is not new and can be found in licencing existing shows or films for different audiences. You could take the popular show Britain’s Got Talent and license its format to other production companies across the World. But it wasn’t a format they were trying to capitalise on. Subsequent to the announcement of ‘ReactWorld,’ it just so happened that the FineBros tried to trademark the word ‘react’ within the space of YouTube. Therefore any video in the genre of reaction videos that was uploaded thereafter was simply taken down by the YouTube watchdogs. This did not sit well within the community and because YouTube is a relatively new medium and dependent on its avid watchers this spiked uproar. Before the incident the main channel had over 14milllion subscribers and in a few days that number had dropped drastically to close to 13million. In an effort to mitigate this loss the FineBros withdrew their trademark and issued an apology video, thus demonstrating the power of the YouTube community.

Here's a link to the initial announcement video and the subsequent apology: https://www.youtube.com/watch?v=H9X8xZzyZyY AdamB95 (talk) 11:48, 10 February 2016 (UTC)