User talk:Ahorachel/sandbox

Rachel Lee's Peer Review
'''Is everything in the article relevant to the article topic? Is there anything that distracted you?'''

Yes, the article is relevant to the article topic. Nothing distracted me.

'''Is the article neutral? Are there any claims, or frames, that appear heavily biased toward a particular position?'''

Yes, the article is neutral.

Are there viewpoints that are overrepresented, or underrepresented?

I think that there is a good balance of talking about the pros and cons of social media marketing.

'''Check the citations. Do the links work? Does the source support the claims in the article?'''

Yes, the links work and support the claims in the article.

'''Is each fact supported by an appropriate, reliable reference? Where does the information come from? Are these neutral sources? If biased, is that bias noted?'''

Most of the facts are supported by appropriate reliable references. The sources come from neutral academic journals and reputable websites. There are a couple of sentences that need citation, such as the sentence: "As of 2016 there has been a shift from regular companies being the predominant users of social media marketing, now a range of not-for-profit organizations and government organizations are engaging in social media marketing as well.".

'''Is any information out of date? Is anything missing that should be added?''' Looking at the original article, I noticed that it highlights some specific campaigns (Nike, Kony, etc.). The last campaign referenced was run in 2012, so I think adding a more relevant campaign could be useful. Also, there is a small section that talks about the mishaps of social media marketing; I would also include a more up-to-date campaign (perhaps the Kendall Jenner/Pepsi commercial)? Lastly, I think that a big topic of issue is in regards to accountability, with one of the biggest digital advertising spenders (Unilever) threatening to pull ads from Google and Facebook.

Overall, I think this is a good draft. I liked how you hyperlinked some of the vocabulary terms to other Wikipedia pages. I think its a good idea to include more "relevant" social media sites like you mentioned. If you want me to look over your next draft, let me know!

Rachelhannahlee (talk) 20:38, 28 February 2018 (UTC)