User talk:Alexandre.mikano

Eric Viardot
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Eric Viardot is a French scholar known for his work on business strategy and  innovation management and technology marketing. He is a professor in Business Strategy and the director of the Global Innovation Management Centre (GIMCE) of, EADA Business School. He was one of the founders of the consulting firm Aprim et associés (now named “in Extenso Innovation, part of Deloitte ). Education and early professional Career edit Eric Viardot graduated from the selective Paris Institute of Political Studies (Sciences Po) and from the prestigious HEC Paris Business school. Then, he worked in different management positions for Procter and Gamble, DEC (now Hewlett Packard), Medecins Sans Frontieres, and Bain and Company in different countries including Canada, the US, Pakistan, and Honduras. Academic Career[edit] In 1990, Eric Viardot became a professor in Marketing and Strategy at CERAM Business School (now Skema Business school). in 1993, he received a PhD in Business Strategy from the University of Nice Sophia Antipolis University. In 2005, he redesigned the Marketing program of the HEC Paris Executive MBA where he taught as adjunct professor from 2005 to 2010. In 2010, he joined EADA Business School in Barcelona as professor in Corporate Strategy. In 2013, he was appointed Director of the Global Innovation Management Centre (GIMCE) of EADA. Major works Eric Viardot is the author of various books and numerous articles and book chapters about the marketing of technology, the management of innovation, and the principles of corporate longevity.

The Timeless Principles of Successful Business Strategy In 2011, Viardot wrote the first version of the book (published by Springer) and a second version in 2017. In this book, Viardot states that the purpose of strategy is not simply to win in the short term but also to endure (to stand the test of time). While it is possible for a company to be profitable in the short term, it is much more difficult to sustain corporate success over a long time, only a few companies are able to achieve such a feat. Viardot also claims that corporate sustainability depends on leaders´ rational audacity, defined as a mix of boldness tempered with circumspection and carefulness. Viardot examines the principles of business strategy used by enduring companies. They include a strong corporate ambition and culture, the treasuring of customers, an idiosyncratic way of managing resources and competences, an appetite for innovation and change, and ultimately a great execution and humility.

Evolution of Innovation Management In 2013, Palgrave McMillan published this book. It is the first of a series of books about innovation management (written and co-edited by Viardot and Alexander Brem). The book explores the evolution of innovation management that has become a top priority for many companies in the first decade of the 21st century. Viardot and Brem argue that innovation provides a strong competitive advantage and is one of the best ways for a firm to speed up the rate of change and adaptation to the global environment. The book covers three themes: Innovation strategies, Innovation management tools, and International perspectives. It includes contributions from some of the best experts in the field.

Adoption of Innovation – Balancing internal and external stakeholders in the marketing of innovation In 2015, Springer published this book. It provides a contemporary look at innovation from a marketing point of view. The introduction states that companies and governments have realized that in order for an innovation to be successful, it is not enough to have good new ideas: it must foremost be adopted by the market. The book provides fresh conceptual insights and thinking about the manners to stimulate and facilitate the adoption of every kind of innovation, either radical or incremental, and at the level of products or processes or business models. Viardot and Brem also offer a conceptual framework, which formalizes how companies can profit from innovation with a four-step process that integrates the innovation strategy with the management strategy.

Figure 1: Process model of innovation management

Revolution of Innovation Management: Vol 1. The Digital revolution. Vol.2 Internationalization and Business Models. In 2017, Palgrave McMillan published these two books (written and co-edited by Viardot and Brem). The authors argue that there are three driving forces behind the revolution of innovation management, which is taking place in the world: first, the creation of value for the market is moving from the material world to the digital world. Second, innovation is more and more scaling up from a national scope to global markets. Finally, innovation is no longer based only on new products and services but increasingly on drastic changes in the way of making business, i.e., the business model.

“Revolution of Innovation Management: The digital breakthrough”, analyzes in detail the role of digitalization in innovation. The first part of the book explores the quest for innovative users in firm and community collaboration, the role of crowd sourcing and crowd funding, and how to leverage the use of social media. The second part sheds light on information technologies and corporate value creation, the role that governments can play in helping companies to embrace the digital revolution, and the importance of creativity in the use of social media. Finally, the book discusses the special situation of legacy firms in keeping innovation alive and in dealing with the digital innovation that is going to strike them.

In “Revolution of Innovation Management. Internationalization and Business Models”, the authors identify and examine recent trends that have the potential to disrupt the traditional way of managing innovation, in terms of creativity, product development, and process change. The book offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe

“Successful Marketing Strategy for High Tech Firms" Viardot starts with the observation that while many high tech companies consider their technologies and products to be the best, it is usually not enough to make it on the market. Viardot states “in order for a new technological innovation to make a significant impact, it should identify and satisfy a specific human need in a new and cost-effective way” . The book details the marketing strategy and practices of some of the most successful technology companies. It reads also as a marketing manual to launch effectively a new technology solution in the market. Artech House published the first edition of the book in 1995, a second edition in 1998, and a third one in 2004.

Books in English [edit] •	“Revolution in Innovation Management: Internationalization and Business Model” with A. Brem. Palgrave MacMillan (2017) •	“Revolution in Innovation Management: The Digital Breakthrough” with A. Brem. Palgrave MacMillan (2016) •	 “Adoption of Innovation. Balancing Internal and External Stakeholders Interest for the Management of Innovation” with A. Brem. Springer-Verlag (2015) •	 “Evolution of Innovation Management: Trends in an International Context”, with A. Brem. Palgrave MacMillan (2013) •	“The Timeless Principles of Successful Business Strategy”, Springer-Verlag (1st edition 2011; 2nd edition 2017) •	 “ Introduction to Information Based High Technology Services ”, Artech House, Boston, (1999) •	" Successful Marketing Strategy for High Tech Firms", Artech House, Boston, (1st edition 1995; 2nd edition 1998; 3rd edition 2004)

Your submission at Articles for creation: Eric Viardot (February 14)
 Your recent article submission to Articles for Creation has been reviewed! Unfortunately, it has not been accepted at this time. The reason left by Pythoncoder was:

Please check the submission for any additional comments left by the reviewer. You are encouraged to edit the submission to address the issues raised and resubmit when they have been resolved.


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—  python coder    (talk &#124; contribs) 21:47, 14 February 2019 (UTC)

Your submission at Articles for creation: sandbox (February 15)
 Your recent article submission to Articles for Creation has been reviewed! Unfortunately, it has not been accepted at this time. The reasons left by Robert McClenon were:

The comment the reviewer left was:

Please check the submission for any additional comments left by the reviewer. You are encouraged to edit the submission to address the issues raised and resubmit when they have been resolved.


 * If you would like to continue working on the submission, go to User:Alexandre.mikano/sandbox and click on the "Edit" tab at the top of the window.
 * If you now believe the draft cannot meet Wikipedia's standards or do not wish to progress it further, you may request deletion. Please go to User:Alexandre.mikano/sandbox, click on the "Edit" tab at the top of the window, add "db-self" at the top of the draft text and click the blue "publish changes" button to save this edit.
 * If you need any assistance, you can ask for help at the [//en.wikipedia.org/w/index.php?title=Wikipedia:WikiProject_Articles_for_creation/Help_desk&action=edit&section=new&nosummary=1&preload=Template:Afc_decline/HD_preload&preloadparams%5B%5D=User:Alexandre.mikano/sandbox Articles for creation help desk] or on the [//en.wikipedia.org/w/index.php?title=User_talk:Robert_McClenon&action=edit&section=new&nosummary=1&preload=Template:Afc_decline/HD_preload&preloadparams%5B%5D=User:Alexandre.mikano/sandbox reviewer's talk page].
 * You can also use Wikipedia's real-time chat help from experienced editors.

Robert McClenon (talk) 23:32, 15 February 2019 (UTC)

AfC notification: Draft:Eric Viardot has a new comment
 I've left a comment on your Articles for Creation submission, which can be viewed at Draft:Eric Viardot. Thanks! Robert McClenon (talk) 23:33, 15 February 2019 (UTC)

Speedy deletion nomination of User:Alexandre.mikano/sandbox


A tag has been placed on User:Alexandre.mikano/sandbox, requesting that it be speedily deleted from Wikipedia. This has been done under section G11 of the criteria for speedy deletion, because the page seems to be unambiguous advertising which only promotes a company, group, product, service, person, or point of view and would need to be fundamentally rewritten in order to become encyclopedic. Please read the guidelines on spam and FAQ/Organizations for more information.

If you think this page should not be deleted for this reason, you may contest the nomination by visiting the page and clicking the button labelled "Contest this speedy deletion". This will give you the opportunity to explain why you believe the page should not be deleted. However, be aware that once a page is tagged for speedy deletion, it may be deleted without delay. Please do not remove the speedy deletion tag from the page yourself, but do not hesitate to add information in line with Wikipedia's policies and guidelines. If the page is deleted, and you wish to retrieve the deleted material for future reference or improvement, then please contact the. Aspening (talk) 23:43, 24 June 2019 (UTC)

Speedy deletion nomination of Draft:Eric Viardot


A tag has been placed on Draft:Eric Viardot, requesting that it be speedily deleted from Wikipedia. This has been done under section G11 of the criteria for speedy deletion, because the page seems to be unambiguous advertising which only promotes a company, group, product, service, person, or point of view and would need to be fundamentally rewritten in order to become encyclopedic. Please read the guidelines on spam and FAQ/Organizations for more information.

If you think this page should not be deleted for this reason, you may contest the nomination by visiting the page and clicking the button labelled "Contest this speedy deletion". This will give you the opportunity to explain why you believe the page should not be deleted. However, be aware that once a page is tagged for speedy deletion, it may be deleted without delay. Please do not remove the speedy deletion tag from the page yourself, but do not hesitate to add information in line with Wikipedia's policies and guidelines. If the page is deleted, and you wish to retrieve the deleted material for future reference or improvement, then please contact the. Aspening (talk) 23:43, 24 June 2019 (UTC)

Response to message on my talk page
Hello Alexandre.mikano. You wrote:

"I also wanted to ask you what are the next steps to get the article I wrote on Eric Viardot officially published"
 * First of all, are you in any way associated with Viardot, or being paid to write this content? If so, you must declare your connection. Please read Conflict of interest and Paid-contribution disclosure carefully before making any further edits.
 * Second, you have already received good advice from two reviewers, which you have deleted; see the edit history (on the tab labelled "History"). On a quick look, you need to (1) provide inline reliable independent sources for as much of the material as possible, and all claims of significance; (2) tone down the promotional tone of the draft; and (3) make sure that you demonstrate why Viardot is sufficiently notable to be included in the encyclopedia. The notability guidelines that apply are Notability (academics) and Wikipedia:Notability: Creative professionals, but you only need to satisfy one of the two.
 * Once you are ready for another review, resubmit the draft to the Articles for Creation project (as you did in February) and someone will review it again for you. Espresso Addict (talk) 02:19, 11 July 2019 (UTC)

Hello Espresso Addict
Thank you for the info

Your draft article, Draft:Eric Viardot


Hello, Alexandre.mikano. It has been over six months since you last edited the Articles for Creation submission or Draft page you started, "Eric Viardot".

In accordance with our policy that Wikipedia is not for the indefinite hosting of material deemed unsuitable for the encyclopedia mainspace, the draft has been nominated for deletion. If you plan on working on it further, or editing it to address the issues raised if it was declined, simply and remove the, , or  code.

If your submission has already been deleted by the time you get there, and you wish to retrieve it, you can request its undeletion by following the instructions at this link. An administrator will, in most cases, restore the submission so you can continue to work on it.

Thank you for your submission to Wikipedia! — Nnadigoodluck 🇳🇬 01:20, 13 September 2020 (UTC)