User talk:Alter Marketing

Véase Álter ego para desambiguación Véase Marketing para desambiguación

Álter proviene de la combinación de las palabras alter ego (que traducido del latín es "el otro yo" o "un segundo yo") y Marketing, según Philip Kotler es «el proceso social y administrativo por el que los grupos e individuos satisfacen sus necesidades al crear e intercambiar bienes y servicios», aunque consideramos esta segunda definición más acorde con el concepto de Marketing "como una filosofía de la dirección que sostiene que la clave para alcanzar los objetivos de la organización reside en identificar las necesidades y deseos del mercado objetivo y adaptarse para ofrecer las satisfacciones deseadas por el mercado de forma más eficiente que la competencia."

Alter Marketing es una nueva estrategia de Marketing que se define a partir de las necesidades biológicas, psicológicas, sociológicas y filosóficas, mientras que las tres primeras forman parte del NeuroMarketing y son de gran ayuda para las principales funciones de captación, retención y fidelización, el Álter Marketing pretende ir más allá, no solamente logrando una conexión con los estímulos internos de la persona que busca satisfacer más que una necesidad material o psicológica de manera personal o familiar, sino en un enfoque global, donde se busca que la empresa y el cliente o consumidor busquen una mejora humano-social que ayude al desarollo del colectivo en sí.

En la actualidad, hay empresas que fabrican productos que contribuyen a salvaguardar los recursos renovables y en ese sentido genera un insight importante en el consumidor porque le da un valor al producto más allá del mismo producto y los beneficios que propone el Neuromarketing, pues este se basa en la percepción del producto/servicio pero aún a nivel de venta. En este punto, el ÁlterMArketing pretende romper ese esquema que aún permanece a nivel de productos desde un punto de vista objetivo y con mayor trascendencia.

ÁlterMarketing es la oportunidad de que el cliente o consumidor pueda sentir, ver, palpar y constatar de que lo que ellos no pueden hacer por sus distintas actividades, las empresas lo hacen apostando por grupos humanos para que mejoren su desarrollo. El cliente se convertirá en un "héroe", su álter ego será activado, y comprenderá que más allá de la obtención de un producto, estará siendo parte activa de esta transformación y mejora de su sociedad. Los grupos a ser apoyados no necesariamente deben ser grandes, pero sí con calidad humana para lograr el objetivo.

Desde este punto, las alianzas estratégicas con grupos de emprendimiento y de todo tipo que busque mejorar al ser humano y que este se convierta en una constante de desarrollo serán vitales, y esto generará una percepción favorable de los clientes hacia la empresa y si una de las funciones del Marketing es fidelizar, entonces se habrá logrado el fin.

Speedy deletion nomination of User:Alter Marketing


A tag has been placed on User:Alter Marketing, requesting that it be speedily deleted from Wikipedia. This has been done under section G11 of the criteria for speedy deletion, because the page seems to be unambiguous advertising which only promotes a company, product, group, service or person and would need to be fundamentally rewritten in order to become encyclopedic. Please read the guidelines on spam and FAQ/Organizations for more information.

If you think this page should not be deleted for this reason, you may contest the nomination by visiting the page and clicking the button labelled "Click here to contest this speedy deletion". This will give you the opportunity to explain why you believe the page should not be deleted. However, be aware that once a page is tagged for speedy deletion, it may be removed without delay. Please do not remove the speedy deletion tag from the page yourself, but do not hesitate to add information in line with Wikipedia's policies and guidelines. If the page is deleted, and you wish to retrieve the deleted material for future reference or improvement, then please contact the deleting administrator, or if you have already done so, you can place a request here. ///Euro Car GT  21:07, 13 August 2014 (UTC)

August 2014
Your account has been blocked indefinitely from editing Wikipedia because it appears to be mainly intended for publicity and/or promotional purposes. If you intend to edit constructively in other topic areas, you may be granted the right to continue under a change of username. Please read the following carefully.

Your account's edits and/or username indicate that it is being used on behalf of a company, group, website or organization for purposes of promotion and/or publicity. The edits may have violated one or more of our rules on spamming, which include: adding inappropriate external links, posting advertisements and using Wikipedia for promotion. Wikipedia has many articles on companies, groups, and organizations, but such groups are generally discouraged from using Wikipedia to write about themselves. In addition, usernames like yours are disallowed under our username policy.
 * Why can't I edit Wikipedia?

Probably not, although if you can demonstrate a pattern of future editing in strict accordance with our neutral point of view policy, you may be granted this right. See Wikipedia's FAQ for Organizations for a helpful list of frequently asked questions by people in your position. Also, review the conflict of interest guidance to see the kinds of limitations you would have to obey if you did want to continue editing about your company, group, organization, or clients. If this does not fit in with your goals, then you will not be allowed to edit Wikipedia again.
 * Am I allowed to make these edits if I change my username?


 * What can I do now?

If you have no interest in writing about some other topic than your organization, group, company, or product, you may consider using one of the many websites that allow this instead. If you do intend to make useful contributions here about some other topic, you must convince a Wikipedia administrator that you mean it. To that end, please do the following:


 * Add the text on your user talk page.
 * Replace the text "Your proposed new username" with a new username you are willing to use. See Special:Listusers to search for available usernames. Your new username will need to meet our username policy.
 * Replace the text "Your reason here" with your reason to be unblocked. In this reason, you must:
 * Convince us that you understand the reason for your block and that you will not repeat the edits for which you were blocked.
 * Describe in general terms the contributions that you intend to make if you are unblocked.

If you believe this block was made in error, you may appeal this block by adding the text below, but you should read the guide to appealing blocks first. Sh i r ik ( Questions or Comments? ) 21:12, 13 August 2014 (UTC)