User talk:Angelinamariee

Moat.com
Moat is an organization which works with advertisers and publishers through new technologies to help give an accurate analysis of their performance. Moat allows you to see where ads are trafficking by using Moat Ad search and also allows you to measure analytics by collecting metrics, ad products, performance, etc. Founder Jonah Goodhart explains that using NHT (Non-Human Traffic) allows "complete transparency" into data. NHT is a system of technology in which users are able to track the views and traffic that their particular site or ad is receiving. Specific analytics such as: automated browser, incongruous browser, data center traffic and spider rates are used in the NHT technology. Those analytics help provide users with how they are truly preforming. Therefore, allowing them to get the maximum value of whatever it is that they are trying to publish or advertise.

Background
Based out of New York, New York, Moat was founded by Noah Goodhart, Jonah Goodhart and Michael Walrath in 2010. In 2014, Moat Ads became the first company to be accredited by MRC (Media Rating Council). The Goodhart brothers and Walrath also founded Right Media, an online advertising company. In April of 2007 Right Media was sold to, for an estimated $680 million.