User talk:AnkeMoerdyck

How Cool Brands Stay Hot - Branding to Generation Y
How Cool Brands Stay Hot - Branding to Generation Y is an award-winning book by Joeri Van den Bergh (Gen Y expert and co-founder of InSites Consulting) and Mattias Behrer (Senior Vice President, General Manager of MTV North Europe & MTV International Property Marketing). The book, published in 2011 by Kogan Page, claims to reveal what drives Generation Y and how companies can reach them. Based on five years of intensive new youth research by InSites Consulting, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. The book helps companies to connect with this new generation of consumers by understanding their likes and dislikes, and how they can make advertising, marketing and branding relevant to them.

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. It's full of case studies and interviews with global marketing executives of successful brands such as Jack & Jones, Nokia, H&M, Nike, Levis and Coca-Cola.