User talk:Arre India

About Arre
Arre tells fiction and non-fiction stories through web series, documentaries, social experiments, narrative journalism, and podcasts. Arré is new-age infotainment. Arré is change. Arré is a conversation. Let's talk.

Arré is the digital media brand from UDigital, co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko

Shows at Arre

Ho Jaa ReGender at Arre: Arre will launch with a first ever digital reality show, based on the Israeli format Re-Gender which explores the relationship between the sexes. The format is distributed by Armoza Formats. The show is a daring social experiment that breaks down the rules of gender perception and challenges society-defined gender stereotypes. 6 people will change their sexual identity. The men will become women and the women, men. Through their assignments out in the real world as well as through dynamics with each other in the house, where they will live cut off from the world for a month, the contestants will discover certain not-so-obvious truths about the opposite sex. Can a woman really do a man’s job and vice versa? Is it a man’s world or do women actually call the shots? What do men say about women behind their backs? Should a woman change the way she dresses in order to feel safe? Is paying the bills a means of control for a man? The 6 participants will undergo intense gender training as well as emotional and physical transformations. Prosthetics, haircuts, styling and make-up; everything short of the knife. Each participant will make a personal journey on the show to better understand themselves and their relationships. What better way to understand the opposite sex than by being the opposite sex? The format distributor, Armoza Formats, has successfully completed seasons of the show on television in Israel and Germany.

I Don't Watch TV - Arré takes on TV in its first sitcom series

After announcing India’s first digital social experiment Ho Ja Re-gender, Arré is now ready to launch its first sitcom as part of its launch slate next month.

I DON’T WATCH TV is a wild comedy on the ever evolving Indian TV Industry, it’s idiosyncrasies and colourful inhabitants. It’s also a tongue in cheek commentary on India’s decadent celebrity culture and everyone’s obsession with Bollywood. Interestingly the show is produced by Nakuul Mehta, a TV star himself, for Arré and stars some of the biggest names from the world of daily soaps.

This is the first time we get an up close and personal look at the daily soap world through the eyes of an A list TV star, Nakuul Mehta playing himself.

Experimental and cinematic in nature, this “anti-series” presents some of the biggest stars of Indian television - Drashti Dhami, Karan Patel, Rithvik Dhanjani, Kritika Kamra and Karan Wahi et al - in never before seen avatars. Not restricting itself to daily soaps, the show even has a humorous cameo by revered film critic Rajeev Masand. Nakuul’s close friend Alekh Sanghal also plays his best pal in this series which features Ram Menon and is directed by Ajay Singh.

Arré aims to be a multi-genre, multi-format content brand and for the mobile and digital consumer who is increasingly moving away from TV – to that end, I DON’T WATCH TV, is perhaps the ideal sitcom to launch our video slate with. Arre doesn't believe in doing the straight and narrow and after Ho Ja Re-gender, a social experiment on gender issues, Arre now presents IDWT which is a fictionalised, irreverent, yet realistic look at the idiosyncracies of the daily soap industry. And Nakuul represents the honesty and the dichotomy of this age – and we’re thrilled that he is so passionate about this project himself.”

Produced by Nakuul Mehta of Pyaar Ka Dard Hai Meetha Meetha Pyara Pyara (sic!), the series has two seasons initially. The first season of 5 episodes is shot and ready for launch and the second will be going into production soon.

A.I.S.H.A: My Virtual Girlfriend - Arré to launch India’s first digital sci-fi thriller series

After the recently announced sitcom I Don’t Watch TV and the country’s first digital social experiment series, Ho Ja Re-Gender, Arré presents A.I.S.H.A: My Virtual Girlfriend - its third video series that will play out in April, as part of its launch slate. A.I.S.H.A is the story of a relationship between a man and a woman…only, the woman is a first of its kind Artificial Intelligence Simulated Humanoid Assistant or A.I.S.H.A, created by the show’s protagonist, Sam. Tech geek and coder Sameer Luthra (Sam), is frustrated with life and his soul sucking boss (Sid, played by Raghu Ram). A.I.S.H.A, his secret project, is what keeps him going. A.I.S.H.A is the best thing that ever happened to Sam. A.I.S.H.A is beautiful. A.I.S.H.A is smart. A.I.S.H.A is also crazy. Can A.I.S.H.A redeem or ruin Sam’s life? Do we truly understand the power of Artificial Intelligence (AI)? What if AI was to become self aware? Is it Man and Machine or Man vs. Machine? Catch the trailer here __________. The series is produced by Raghu Ram and Rajiv Laxman through their first production venture, Monozygotic. Raghu, who also plays a pivotal role in the show said, “I'm very excited to step into creating fiction for the first time in my career with A.I.S.H.A. With the arrival of a new-age digital media destination like Arré, there is a scope for telling fresh, new and edgy stories for young people that'll never be told on TV. I hope the viewers like what we've worked so hard to create.”

A.I.S.H.A premieres in the first week of April on www.arre.co.in and YouTube.