User talk:Ashwinrj

Demarketing
Demarketing is an attempt or device to reduce or limit demand for consumption of a specific product or service on a permanent or temporary basis. This attempt can led to an outcome of excessive demand which may have some effects on the objectives of an organization. Therefore, demarketing is able to be applied on both private or public sector goals. Marketing is basically dealt with the problem of increasing or stimulating demand in terms of over supply. The use of the 4P's of the marketing concept, however, becomes the focal point of this objective. Marketing focuses on the defining the firm's goals, recognized the important market, and understand the needs and desires of the customers. A firms, at the same time, might be hampered with the problem of customer mix and marketing mix decision. Demarketing can be used as a device to decrease or reduce total demand, or types of demand and uses in relation to a particular stage of supply. Once a firm acknowledges that demarketing is a must, then all the marketing approaches can be applied. Marketing has been suggested as importance to the dilemma of decreasing demand as well as to the dilemma of increasing demand. Demarketing should not be classified as mere marketing in the opposite side where the 4P's of the marketing are used to reduce demand. If demarketing is implemented appropriately, then firm is able to enjoy a viable future and a more secure, predictable short run.

In Demarketing, the methods that have been used to reduce market demand for a particular item or product. Demarketing usually involves the alterations of marketing mix variable to effect lesser demand when it is bigger than an organization can or able to tackle the situation. Oftentimes, demarketing methods involve raising prices, reducing advertising and promotion expenditures, or deleting product benefits. Usually, demarketing may be intended to decrease demand either for a shorter period or forever. In selective demarketing, a company may try to decrease demand in a specific or particular market such as the one that is considered to have less profitable than others. This can be classified as an appropriate planning when a company is encountered with an overfull demand state. Demarketing is considered to be the reverse of marketing. The version of demarketing became a very hot issue in the early period of 1970's especially with the popular incident when the supply of a variety of items became very limited. According to Phillips and Sidney, demarketing is basically defined as: ".... attempts to discourage customers in general or a certain class of customers in particular on either a temporary or permanent basis." (1971)

Demarketing strategy is able to be implemented in various forms such as keep close attention of the time requirements of different customers or clients. Demarketing can be expressed as a rationing supplies by differentiating customers on an equitable basis. The third strategy of demarketing is explained as recommending to customers to utilize a substitute product temporarily in terms of demarketing. The final demarketing strategy is to divert a customer with a spontaneous need or requirement for the item to another customer in which the company or firm has already supplied or provided the item recently and who the customer is unlikely to use the item until a certain period of time in the future. Demarketing strategy has been focused toward maintaining customer goodwill at the times when the demands of the customer do not match appropriately. On the other hand, demarketing strategy may probably lead to improved revenues in the long run.The famous concept of marketing is to deal with the dilemma of expanding need or demand. This concept is related with the rising period of items that are oversupply. However, marketing has a strong relation of identification with the dilemma of buyer markets. In reality, excess demand is more or less the same in situation as excess supply. In addition to this problem, a company may encounter a major difficulty in terms of customer mix and marketing mix decisions in times of over demand. The duties and responsibilities of demarketing in the long run is to ensure that the demand have to be at the same stage and composition which suits the objectives and goals of the company. There are three different forms of demarketing. the very first is called the general demarketing. This form may probably needed especially when a company plans to reduce the amount of total demand. The second step is known as the selective demarketing. This step takes place when a company decides to discourage the demand occurs from specific groups of customer. The final type of demarketing is referred to as an ostensible demarketing, which includes the feature of planning to discourage demand that acts as a device for the purpose of increasing the situation. General demarketing can be sub-categorized as temporary shortages, chronic over popularity, and product elimination. In the case of temporary shortages, many companies possess the problem of misfortune and fortune especially in searching for specific products or items in over demand. The superior in the management level may either making an underestimated demand or overestimated the production.Here are some of the cases that have been drawn back for temporary shortages. In the early 60's, Eastman Kodak launched its Instamatic camera, however, this company realized that they were hampered with the problem of runaway demand. Also, in the same period of time, Wilkinson Sword came out with its latest stainless steel blade. Due to this introduction, this company was being criticized by both regular and new dealers for supplies as none of them felt that they were satisfied. Sometimes in the late 1960's, the company named Anheuser-Busch was underestimating the growth level in demand for its famous Budweiser beer. This company then discovered that it has to ration supplies to its good dealers and market. The last case of the temporary shortages occurred in the period of early 1970 between the savings and loan associations in which they were hampered with problem of oversupply of savings in relation to their ability to invest the funds and at the same time to discourage the savings customers.The above-mentioned cases referred to as temporary shortages where the company enables to bring forward enough plant expansion. There are various steps being used to encourage deconsuming such as reduce sales promotion expenditure, cut back salesmen's selling time on the items and their activities budgets, increase the price and other criteria of sale for the beneficial of the marketing company, and finally, reduce product quality or content which may result in demarket at a slower phase. In addition to the above situation, marketing management needs to develop a good and reliable plan of product allocation. Management should be able to allocate the products in a situation of first come first serve in which the dealers and customers should receive their stocks according to their ordering. Also, management can practice the allocation of the product by emphasizing on proportional demand basis. In addition, a company might also allocate supply toward a favored customer only or a company can put the product demand on the highest bid basis. However, the policies for allocating supply are necessary for top level management to play an essential part in giving advise concerning the impact on the alternatives that might take place in the long run.The second sub-category of general demarketing, chronic over popularity, where an organization is facing with this problem right now in which it is trying to bring the demand down to a permanently lower level. There are two factors involved for chronic over popularity. Firstly, the product's present popularity seems to be the biggest draw back to the long run quality of the item. Secondly, over popularity can be considered as a problem as more management do not want to hold responsibility on all of the demand. The last topic of general demarketing is product elimination in which a deft demarketing is needed especially when a company plans to eliminate a product or service in which the regular and loyal clients might still needed or desired of the item. The second form of demarketing which has been mentioned earlier is known as selective demarketing. Selective demarketing can be discussed into two different ways. First, it refers to a deliberate decision of segments that need to be avoided, and secondly, a particular way of selection to drive off the unrequired clients. Usually for selective demarketing, the company has no choice of refusing the rights of sales, as a result, companies tries to figure out ways to discourage demand from the unwanted customers. This can be practiced in a situation when a company markets or focused its attention to only one group of segment of the public. It is most likely to discourage those that need the product or item desperately. In some situations, marketer is not given the choice to charge a discriminatory price especially to those unwanted group.Oftentimes, when a company plans of discouraging, it actually is hoping for product availability. In relation to this, a company might offer a bad service to the undesirable clients or group of customers. Besides, a company may also put pressure for these undesirable clients to figure out the way for product channels or information. However, an organization needs to have the freedom of choice or defense its important customers in a situation where revenues are the main issue. On the reverse side, an organization should not be prejudiced or biased against potential buyers who do not possessed the criteria that the organization is expecting, and discrimination needs to be avoided completely. The last or the third type of demarketing is called the ostensible demarketing. Here, it creates the feature of refusing a large amount or number of customers by hoping that the product seems to be more valuable than the customers themselves. Most marketers decide upon the principle or concept that people need what they feel may probably not that easy to achieved or feel happy if they were being ignored by the seller.Marketers need to integrate the changes in the business environment which include several factors such as effective new product, pricing, distribution, and promotion strategies. These factors are often called the 4P's of marketing concept.Usually, demarketing involves in a changing of marketing orientation. "Recent changes in the business environment have focused attention on a wider range of marketing tasks which include that of reducing overfull demand, or demarketing." (Phillips Kotler & Sidney J. Levy, pg. 74-80). According to marketing management strategy, marketing will stay as an important position of management decision making and turn out to be the best form of choice.

Demarketing
Demarketing is an attempt or device to reduce or limit demand for consumption of a specific product or service on a permanent or temporary basis. This attempt can led to an outcome of excessive demand which may have some effects on the objectives of an organization. Therefore, demarketing is able to be applied on both private or public sector goals. Marketing is basically dealt with the problem of increasing or stimulating demand in terms of over supply. The use of the 4P's of the marketing concept, however, becomes the focal point of this objective. Marketing focuses on the defining the firm's goals, recognized the important market, and understand the needs and desires of the customers. A firms, at the same time, might be hampered with the problem of customer mix and marketing mix decision. Demarketing can be used as a device to decrease or reduce total demand, or types of demand and uses in relation to a particular stage of supply. Once a firm acknowledges that demarketing is a must, then all the marketing approaches can be applied. Marketing has been suggested as importance to the dilemma of decreasing demand as well as to the dilemma of increasing demand. Demarketing should not be classified as mere marketing in the opposite side where the 4P's of the marketing are used to reduce demand. If demarketing is implemented appropriately, then firm is able to enjoy a viable future and a more secure, predictable short run.

In Demarketing, the methods that have been used to reduce market demand for a particular item or product. Demarketing usually involves the alterations of marketing mix variable to effect lesser demand when it is bigger than an organization can or able to tackle the situation. Oftentimes, demarketing methods involve raising prices, reducing advertising and promotion expenditures, or deleting product benefits. Usually, demarketing may be intended to decrease demand either for a shorter period or forever. In selective demarketing, a company may try to decrease demand in a specific or particular market such as the one that is considered to have less profitable than others. This can be classified as an appropriate planning when a company is encountered with an overfull demand state. Demarketing is considered to be the reverse of marketing. The version of demarketing became a very hot issue in the early period of 1970's especially with the popular incident when the supply of a variety of items became very limited. According to Phillips and Sidney, demarketing is basically defined as: ".... attempts to discourage customers in general or a certain class of customers in particular on either a temporary or permanent basis." (1971)

Demarketing strategy is able to be implemented in various forms such as keep close attention of the time requirements of different customers or clients. Demarketing can be expressed as a rationing supplies by differentiating customers on an equitable basis. The third strategy of demarketing is explained as recommending to customers to utilize a substitute product temporarily in terms of demarketing. The final demarketing strategy is to divert a customer with a spontaneous need or requirement for the item to another customer in which the company or firm has already supplied or provided the item recently and who the customer is unlikely to use the item until a certain period of time in the future. Demarketing strategy has been focused toward maintaining customer goodwill at the times when the demands of the customer do not match appropriately. On the other hand, demarketing strategy may probably lead to improved revenues in the long run.The famous concept of marketing is to deal with the dilemma of expanding need or demand. This concept is related with the rising period of items that are oversupply. However, marketing has a strong relation of identification with the dilemma of buyer markets. In reality, excess demand is more or less the same in situation as excess supply. In addition to this problem, a company may encounter a major difficulty in terms of customer mix and marketing mix decisions in times of over demand. The duties and responsibilities of demarketing in the long run is to ensure that the demand have to be at the same stage and composition which suits the objectives and goals of the company.

There are three different forms of demarketing. the very first is called the general demarketing. This form may probably needed especially when a company plans to reduce the amount of total demand. The second step is known as the selective demarketing. This step takes place when a company decides to discourage the demand occurs from specific groups of customer. The final type of demarketing is referred to as an ostensible demarketing, which includes the feature of planning to discourage demand that acts as a device for the purpose of increasing the situation.

General demarketing can be sub-categorized as temporary shortages, chronic over popularity, and product elimination. In the case of temporary shortages, many companies possess the problem of misfortune and fortune especially in searching for specific products or items in over demand. The superior in the management level may either making an underestimated demand or overestimated the production.Here are some of the cases that have been drawn back for temporary shortages. In the early 60's, Eastman Kodak launched its Instamatic camera, however, this company realized that they were hampered with the problem of runaway demand. Also, in the same period of time, Wilkinson Sword came out with its latest stainless steel blade. Due to this introduction, this company was being criticized by both regular and new dealers for supplies as none of them felt that they were satisfied. Sometimes in the late 1960's, the company named Anheuser-Busch was underestimating the growth level in demand for its famous Budweiser beer. This company then discovered that it has to ration supplies to its good dealers and market. The last case of the temporary shortages occurred in the period of early 1970 between the savings and loan associations in which they were hampered with problem of oversupply of savings in relation to their ability to invest the funds and at the same time to discourage the savings customers.The above-mentioned cases referred to as temporary shortages where the company enables to bring forward enough plant expansion. There are various steps being used to encourage deconsuming such as reduce sales promotion expenditure, cut back salesmen's selling time on the items and their activities budgets, increase the price and other criteria of sale for the beneficial of the marketing company, and finally, reduce product quality or content which may result in demarket at a slower phase. In addition to the above situation, marketing management needs to develop a good and reliable plan of product allocation. Management should be able to allocate the products in a situation of first come first serve in which the dealers and customers should receive their stocks according to their ordering. Also, management can practice the allocation of the product by emphasizing on proportional demand basis. In addition, a company might also allocate supply toward a favored customer only or a company can put the product demand on the highest bid basis. However, the policies for allocating supply are necessary for top level management to play an essential part in giving advise concerning the impact on the alternatives that might take place in the long run.The second sub-category of general demarketing, chronic over popularity, where an organization is facing with this problem right now in which it is trying to bring the demand down to a permanently lower level. There are two factors involved for chronic over popularity. Firstly, the product's present popularity seems to be the biggest draw back to the long run quality of the item. Secondly, over popularity can be considered as a problem as more management do not want to hold responsibility on all of the demand. The last topic of general demarketing is product elimination in which a deft demarketing is needed especially when a company plans to eliminate a product or service in which the regular and loyal clients might still needed or desired of the item.

The second form of demarketing which has been mentioned earlier is known as selective demarketing. Selective demarketing can be discussed into two different ways. First, it refers to a deliberate decision of segments that need to be avoided, and secondly, a particular way of selection to drive off the unrequired clients. Usually for selective demarketing, the company has no choice of refusing the rights of sales, as a result, companies tries to figure out ways to discourage demand from the unwanted customers. This can be practiced in a situation when a company markets or focused its attention to only one group of segment of the public. It is most likely to discourage those that need the product or item desperately. In some situations, marketer is not given the choice to charge a discriminatory price especially to those unwanted group.Oftentimes, when a company plans of discouraging, it actually is hoping for product availability. In relation to this, a company might offer a bad service to the undesirable clients or group of customers. Besides, a company may also put pressure for these undesirable clients to figure out the way for product channels or information. However, an organization needs to have the freedom of choice or defense its important customers in a situation where revenues are the main issue. On the reverse side, an organization should not be prejudiced or biased against potential buyers who do not possessed the criteria that the organization is expecting, and discrimination needs to be avoided completely.

The last or the third type of demarketing is called the ostensible demarketing. Here, it creates the feature of refusing a large amount or number of customers by hoping that the product seems to be more valuable than the customers themselves. Most marketers decide upon the principle or concept that people need what they feel may probably not that easy to achieved or feel happy if they were being ignored by the seller.Marketers need to integrate the changes in the business environment which include several factors such as effective new product, pricing, distribution, and promotion strategies. These factors are often called the 4P's of marketing concept.Usually, demarketing involves in a changing of marketing orientation. "Recent changes in the business environment have focused attention on a wider range of marketing tasks which include that of reducing overfull demand, or demarketing." (Phillips Kotler & Sidney J. Levy, pg. 74-80). According to marketing management strategy, marketing will stay as an important position of management decision making and turn out to be the best form of choice.

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