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1.MINERALS FROM THE DEAD SEA

The Dead Sea is the lowest place on earth, and its water have a high concentration of 21 salts and minerals, such as Chloride, Magnesium, Sodium, Calcium, Potassium, Bromine and others. Twelve of these salts could not be found in other sea or ocean. The Dead Sea features many thermo-minerals springs, creating its famous, mineral-rich Black Mud. Dead Sea products increase the moisture levels and permeability of the skin, thereby allowing the minerals to penetrate into the deepest layers of the epidermis. This process, in turn, replenishes essential minerals which are necessary for retention of moisture and healthy cell growth. The concentration of minerals and trace elements in the Dead Sea is known to be 10 times higher than any other sea on the world. The salts have the effect of being a relaxant, bactericide, rejuvenator, and skin healer. The very special combination of the Dead Sea mineral salts helps ailing skin recreate a healthier and more maintainable surface. The Dead Sea salts and mud can be used both as cosmetic and therapeutic treatment. The following table illustrates just a few of the essential minerals found in Dead Sea Cosmetics:

* Bromide – Soothes and treats skin ailments * Chloride – Helps balance the body’s mineral * Magnesium – Activates enzymes to accelerate cell regeneration * Potassium / Sodium – Supplies energy to skin cells

Attitude Line North York Sheridan Mall 1700 Wilson Ave. North York, Ontario, Canada M3L 1B2

Please call : 1-416-614-7888 Email : attitudeline.ca@gmail.com

Visit online store at www.attitudeline.ca

ESTER-C
Ester-C (Ascorbyl Palmitate) has a US Patent Number 6.197.813. Ester-C is the most advanced form of Vitamin C available to date. It has been specially formulated for faster absorption and retention so you can obtain the maximum benefits of Vitamin C quickly. Vitamin C is a potent antioxidant that helps mop up free radicals; those unstable molecules in the body that researchers believe contribute to the aging process. Vitamin C also helps boost immune system strength, and is essential for building connective tissue such as that found in the skin and joints. Ascorbyl Palmitate has potent free radical quenching effects and has been shown to boost the production of collagen type 3 and strengthen collagen strands. By “esterfying” Vitamin C with calcium and bioflavanoids (substances found in fruits and vegetables that act as powerful antioxidant), this formula is estimated to absorb 400% faster than regular Vitamin C. Ester-C also has a neutral pH that is gentler on your system, and does not cause the upsets that can accompany other Vitamin C products.

Attitude Line North York Sheridan Mall 1700 Wilson Ave. North York, Ontario, Canada M3L 1B2

Please call : 1-416-614-7888 Email : attitudeline.ca@gmail.com

Visit online store at www.attitudeline.ca

DMAE
Topical DMAE (Dimethylaminoethanol) has recently been nominated for the vacant position of “facelift in a jar.” It may be the first agent proven in studies to have at least a positive effect on decreasing the appearance of facial sagging, increasing muscle tone, and in helping your skin feel more supple and replenished. It has been demonstrated that DMAE causes some degree of skin tightening. Although DMAE can’t fully reverse existing facial sagging, it may reduce its further progression crucial in the skin’s support in formation of collagen and elastin. Research has shown that DMAE may increase skin firmness. It reduces the accumulation of lipofuscin deposits inside cells. Lipofuscin is a cellular pigment consisting of aggregated chunks of molecular wastes. It tends to occur in the cells of women ages 25 and up. It is likely that lipofuscin also contributes to the aging process. Some people report a cumulative effect with continued use of DMAE

Attitude Line North York Sheridan Mall 1700 Wilson Ave. North York, Ontario, Canada M3L 1B2

Please call : 1-416-614-7888 Email : attitudeline.ca@gmail.com

Visit online store at www.attitudeline.ca

Elucence Details
anise: high protein content (18%) and lipids (15–20%) give anise anti-septic properties and circulatory stimulating effects. The bark from the star anise tree is highly aromatic and the volatile oils from the anise seed have cleansing properties. Anise is used in Moisture Benefits Shampoo and Moisture Balancing Conditioner for moisturization and purification.

aloe: the gel found in the leaves of this plant has healing and moisturizing properties. Aloe enhances cellular regeneration; scalp diseases are often treated with direct application. High polysaccharide content provides humectant moisture and protects against thermal styling dryness in defining shine polish.

birch: high saponin (foam producing) content produces a clean, refreshing feeling. Find this natural thermal protectant and foam enhancer in Volume Designing Foam.

biotin: vitamin H used topically promotes strength and flexibility of hair while contributing positive effects to the scalp and hair roots. Used in Volume Clarifying Shampoo to add fullness to fine, thinning hair.

brewer’s yeast: rich in amino acids and B vitamins, including panthenol pro-vitamin B5, brewer’s yeast produces hair strengthening and moisturizing benefits in Moisture Benefits Shampoo and Moisture Balancing Conditioner.

capric/caprillate triglycerides: containing fatty acids derived from coconut, these water-thin oils mimic the scalp’s natural moisture. Used in Moisture Balancing Conditioner for added shine and manageability.

chamomile: exceptional in treating dryness and other hair sensitivities, chamomile is anti-inflammatory, antiseptic, and moisturizing. Its properties are attributed to soothing bisabol oil, which is used in Protective Barrier Balm. Also used in Volume Designing Foam to add shine and highlights.

coltsfoot leaf: high mineral content and muccin (polysaccharide) provides lubricity and strength in All Day Hold Spritz and Volume Designing Foam.

coco butter: emollients provide protection and care for dry skin and create an occlusive barrier against chemical contact and moisture loss from the skin and scalp in Protective Barrier Balm.

coconut: this highly saturated fat is expressed from the kernels of the coconut to gently lather, clean and moisturize. An abundance of oil and fatty acids make coconuts the source of our cleansing surfactants — sodium myreth sulfate, cocobetaine and lauramide dea.

gingko: high flavinoid and free radical scavenger content helps increase hair growth potential while balsam lubricates and adds elasticity. The leaves from gingko trees have been used for centuries in tea preparations and elixirs. The leaf also has astringent properties and is known to increase circulation in the skin’s surface cells. Used in Moisture Benefits Shampoo and Moisture Balancing Conditioner.

ginseng: high pectin (polysaccharides) content moisturizes dry hair. Contains panthenol and biotin to add moisture and fullness. Used in Moisture Benefits Shampoo and Moisture Balancing Conditioner.

guar: these seeds contain large polysaccharide molecules used in foods and cosmetics for thickening. Cationic guar is used for adding manageability and detangling.

green tea: contains six classes of flavenoid anti-oxidants, all of which are used in Volume Clarifying Shampoo to help soothe the scalp.

grapefruit: is known to have antiseptic properties and is also high in vitamin-C.

honey: mostly known for its softening and moisturizing characteristics, this water-soluble sugar polysaccharide provides humectant moisturization and shine. Used in Volume Clarifying Shampoo for slip and detangling.

horse chestnut: these seeds have been used as an anti-inflammatory for ages. The extract is a natural astringent and hair softener used here in Volume Designing Foam and All Day Hold Spritz to give hair a less crispy, more conditioned feel.

horsetail: an excellent herb for the hair, horsetail contains high levels of amino acids, phytosterols and silica, all of which act to strengthen and condition hair, as well as regulate oil production. The ‘hair gloss herb’ is used for thermal styling protection and adding shine.

irish moss: a water soluble material that adds texture, Irish moss contains nutrient-rich chlorophyll and boosts moisture levels in Moisture Benefits Shampoo.

lemon balm: extremely cleansing and with decongestant properties (high eugenol lipid content promotes circulation), the leaves of the lemon balm plant refresh and purify the hair. Polishes and adds radiance to hair in Serious Shining Spray.

mica: a natural mineral for adding shine.

nettle: a very nourishing herb, nettle contains amino acids, vitamins and minerals (including silica and sulfur). Both a tonic and an anti-fungal, it also stimulates circulation at the scalp, which is beneficial to new hair growth. Used in Volume Designing Foam to enhance setting properties.

olive oil: rich in protein and minerals, olive oil imparts a non-greasy emollience and shine to hair. High in vitamin E and antioxidants, it softens and conditions as well.

peach: high pectin (polysaccharide) levels hydrate dry hair. Ascorbic, citric and malic fruit acids (AHA’s) provide softening. Used in Moisture Benefits Shampoo and Moisture Balancing Conditioner.

rosemary: this multi-nutrient plant is a natural astringent and hair growth stimulant. Obtained from the tops of flowering evergreen shrubs, rosemary is used to improve hair volume, add shine and highlights.

sage: this herb has purifying, antimicrobial, cleansing and astringent properties. Sage is used to condition the hair and scalp in Volume Clarifying Shampoo and in fixatives for scalp benefits.

silica: this natural mineral, derived from sand, is used for conditioning and shine.

squalane: a component of natural scalp moisture (sebum), this ultra light lipid is derived from olives. It elevates scalp and hair moisture content in Moisture Balancing Conditioner.

willow bark: a natural source of aspirin and salicylic acid, willow bark helps normalize the scalp and acts as a natural exfoliant.

wild yam: the anti-inflammatory steroidal saponin content of the wild yam is thought to be beneficial in helping prevent excessive hair loss. Its natural foaming and emulsifying actions help to promote a healthy scalp in Volume Clarifying Shampoo.

Attitude Line North York Sheridan Mall 1700 Wilson Ave. North York, Ontario, Canada M3L 1B2

Please call : 1-416-614-7888 Email : attitudeline.ca@gmail.com

Visit online store at www.attitudeline.ca