User talk:Brandcare

This is the first time anything I submitted to wikipedia that was ever deleted (my other edits have been under a different name). I am sorry that I kept over-riding the deletions, but I had never had them happen before. I have been having trouble with my PC and thought that might have been the cause, or that I was doing something wrong.

As far as what I added in there, I believe it is very revealing, accurate and worthwhile information about the brand. It gives much more texture to A.C. Moore's situation than the skimpy and dry material that is there currently. The study itself has been picked up by many media including CNN and Forbes, etc. You can google Kadence and see evidence of it there.

I used Kadence to do the study out of curiosity about what was happening with people's perceptions of consumer brands during the economic breakdown. None of this information has been sold, it has all been given away ad a bit of it published.

The information is taken very seriously by the top executives of the companies who brands are measured -- if you want to check on that, I can give you some names.

Discussions on my earlier work that was similar to this has been covered by CNN's Moneyline, CNN's Headline News, CNBC, The Wall Street Journal, The New York Times, an interview by Malcolm Gladwell in The New Yorker, NPR, ABC Radio Network, PBS, etc., etc.