User talk:Capercornus/VTC HDVIP TV Channel

1. DEFINITION ON HD VIP CHANNEL

- Ever first thematic HD & 3D channel in Indochina and Vietnam on sport, entertainment and lifestyle - A channel for audiences who are highly respected in �society (VIP) - A pay TV channel which is broadcasted with high definition images and premium sound quality - A thematic niche TV channel focus on some certain content packages - A channel which owns copyright exclusively sport leagues / big culture – entertainment events all over the world - A channel which broadcast earliest key programmes of VTC, before VTC’s other channels - A channel which explore attractive sport and entertainment programmes from international famous TV channels - A channel which has VTC HD VIP-made charming unique programmes that audience can not watch on any another channel (exclusive)

2. TARGET AUDIENCE

Very Important Person (VIP) in fields of politics, economics The elite class of society Successful businessmen, companies CEOs, corporation bosses, rich investors High income families (average income of 15 million VND /month/family) Women who have time, financial condition to caring themselves Radical, knowledgeable, dynamic, stylish young people Audiences who have special interests and hobbies in fields of sports – culture – entertainment - lifestyle Audiences live in large cities Audiences aged from 30 to 60

3. FOCUSED CONTENTS

SPORT Copyright programmes on international sport events: Live broadcast world largest events: World Cup, Premier League, SEA game…. Other sport events in tennis, dance sport…. Reality TV programmes related to other appealing sports

Local sport: Domestic football leagues and tournaments such as V-League, National Cup… Live broadcast on event which integrates with SMS Text Message service that is interactive with audience via bet in regular competitions like Dog race in Vung Tau, Horse race in Phu Tho… HD VIP will co-organizes and owns copyright of national large competitions (Dancesport, Miss Sport, Golf Tournament…) Reality shows, attractive shows on well-known international TV channels�(Biggest Loser, F1 Car Race, gossips of football players, celebrities and athletes…)

CULTURE – ENTERTAINMENT – LIFESTYLE Copyright live broadcast interested Miss competitions: Miss World, Miss Universe, Miss Earth... Music shows and other appealing showbiz shows: American Idol, Top Model, Victoria Secret Bikini Show, Oscar Award event, Cannes Award, other Film Award events, Dep Fashion Show… Entertainment programmes, European and Asian showbiz bulletins Programmes made from materials from international satellite channels, Internet then are edited into HD VIP-formatted programmes (VIP Life, VIP Fashion Show, VIP Profile, VIP Kitchen, Architecture, Hiend Tech, VIP Music, VIP Menu…) Bulletins, magazines, features made by HD VIP Vision (VIP Info, VIP Talk, She’s Beautiful!...)

As Programmes on HD VIP always follow high standards on content and form, most modern with high definition image and premium sound HD VIP Channel will be specially focused on aesthete aspect, displayed by from programmes to details linking programmes together… Key programmes all begin with the word “VIP” will slowly create an default impression among audiences HD VIP will become a niche channel which is specific and distinct especially for high-class audiences only the name suggested, HD VIP Channel will provide �audience TV door-to-door with programmes at a high level showed by from image quality to content of programmes

Self-made programmes will meet the demand of curiousness�and most concerned subjects of culture, entertainment, living, �especially for dynamic, stylish young people, high income audiences: Backstage stories, gossip of celebrities, matters of cuisine, fashion, bedroom stories…

Programmes, form express interaction between audience and the channel editing staff + website: Audiences are able to make their request on web, via SMS to watch favourite programmes, items / to read articles on lifestyle and entertainment in order to know the specific schedule of HD VIP and they can watch rebroadcasted programmes on web / Offer advise on each programme/ Contribute ideas on programmes formats / Propose figures who they care about and send beforehand questions to guesses in talk shows or in real time manner…

Tend to build an online HD VIP VTC in order to reinforce interaction via attractive website on sport and showbiz

4. CONTENT PACKAGES

4.1. VIP SPORT Copyright football tournaments Local sport programmes and some special sport competitions which draw interest of bet-passionate via SMS text message Other programmes, sport events: Dancesport, car race, tennis, art skiing… Game shows, international features, reality programmes involved in sport that are eye-catching and satisfy audience taste: Gossip on footballer and sport stars… Talk shows with local sport figures (VIP Talk) Follow up and update programmes on sport events

4.2. VIP SHOWBIZ VIP News: Daily newscast on figures – events�– star gossips VIP Star: Feature stories on entertainment events, involved in local and international celebrities VIP Talk: Talk shows with famous figures who are stylish, successful and keep high social standing She’s beautiful!: Weekly magazine introducing a portrait of female figure who is famous, strong-personality, stylish and interesting VIP Backstage: Behind the scenes story on stars, celebrities VIP Show: Live broadcast music shows of favourite songwriters or singer VIP Weekly: Weekly general magazine on Vietnam showbiz events and matters VIP Charts: Charts of Western pop albums and songs on MTV, Billboard…

4.3. VIP STYLE VIP Vivu (Living and Traveling): Edited international channels’ documentary films on living and traveling… VIP Hi-end: About stylish interest and hobbies in hi-tech gadgets VIP Menu: Art and style of cooking and eating (cuisine) VIP Leisure: About VIP’s relaxation including luxury sports like tennis, golf, billiard snooker… VIP Dress-up: Translated programmes on fashion of Asian and American celebrities, stars on red carpet, fashion style of celebrities… VIP Fashion Show: Appealing fashion shows VIP Décor: Translated and edited programmes on interior design, house building, consultation interior design VIP Whisper (VIP bedroom story): Hard-to-say story in bedroom (told subtly, attractively and usefully) Online shopping programmes cooperated with partners or VTC’s Vinashop service VIP F5 (Refresh Your Life): Make-up, appearance beautification, Spa, heath caring know-how

4.4. VIP RELAX In Praise of Slow: HD-quality artful TVC introducing �high class addresses such as resorts, hotels, restaurants, products and services for a slow and high quality lifestyle, in contrast of industrial, fast and poor-quality pace of life… VIP Tune: Hit songs in charts, music video clips VIP 18+: Moments depicting sexy celebrities and bikini models VIP Funny: Funny video clips that make people laugh VIP Destination (Amazing destinations): Introduction on destinations of entertainment, relaxation, shopping… VIP Event: Local culture art events which have HD VIP style such as Miss Audition, Vietnam Idol, Miss Vietnam, Miss World Vietnamese, Charming Vietnam..

5. CONTENT STRUCTURE VIP Sport package: 40% VIP Star package: 30% VIP Style package: 15 % VIP Relax package: 15 % Copyright package: 5% Advertisements, other: 5%

6. BROADCAST ROADMAP PILOT ON AIR 15 May 2010 �OFFICIALLY ON AIR 15 Jun 2010 [edit] References

http://hdtv.vtc.vn

[edit] External links

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