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Jiwon Choi is a Korean jewelry designer based in Seoul.

Choi first entered the design industry as a furniture designer in New York City following her graduation from the Rhode Island School of Design under the direction of John Maeda. Then, she decided to work as an app designer at NAVER inspired by a workshop she participated in with software engineers during her internship at Fabrica research center in 2012.

She moved to Switzerland to study at École cantonale d'art de Lausanne in 2015. During her MAS program, her design proposal on fashion accessory was selected by Pascale Mussard and produced by the French luxury brand Hermès. Later on, her design was sold and exhibited in Hermès flagship stores in Geneva, Paris, New York, and her own hometown Seoul.

Her namesake jewelry brand Jiwon Choi was established in 2017, and debuted her first collection at the London Fashion Week - Fashion Scout in collaboration with a fashion designer Alex S. Yu. Jiwon Choi was officially registered as a jewelry brand in 2018.