User talk:Daniela B. Tomanova

Daniela B. Tomanova Marketing Guru CEO and Founder - Daniela B Marketing Consulting

1.Customer insights and segmentation: Help clients understand customer needs and behaviors using our approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot"-the area of distinct advantage over competitors-to inform business decisions and investment allocation.

2.Product and category management: Help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.

3.Pricing: Help resolve the pricing paradox-pricing is almost always the #1 profit lever, yet it remains under-developed in most companies-by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.

4.Sales and channel effectiveness: Help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

5.Marketing and brand strategy: Help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

6.Customer experience: Work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth. Loyalty: Help companies nurture promoters-loyal customers who are more profitable, and who are active proponents of your business in good times and bad.

Go to market strategy: Help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty

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