User talk:Dario Clv/sandbox

Eagleeye Solution Ltd
Eagleeye is a SaaS marketing technology company that allows for the creation of intelligent, real-time connection to attract and retain customers through digital promotion and loyalty services. The company has a digital marketing platform, Eagle Eye AIR (can be used in-store, in-app or online) which makes it easy to integrate and allow for the issuance and redemption of digital offers and rewards (https://markets.ft.com/data/equities/tearsheet/profile?s=EYE:LSE) The company provide solutions in respect of digitally connecting with their customers, while measuring the impact of marketing and sales performance. Eagle Eye implements digital promotions and loyalty services.

History Eagle Eye was founded by Steve Rothwell in 2003. Then, in 2011, the company took a step forward when the former CEO of Tesco, Terry Leahy joined the board. In 2012, the company began experiencing improvements when Tesco Clubcard was digitised, and a contract was signed with Mitchells and Butlers. Eagle Eye began to expand in 2014 when they decided to increase their team. This included the entrance of 2ergo, an SMS and premium APP provider which allowed the company to establish a Manchester office. Then, in 2015, UK grocers joined their digital marketing platform which included a contract being signed with Sainsbury’s and Asda. During the same year, the Eagle Eye platform increased functionality. In the year 2016, the former CEO of Tesco, Tim Mason joined the company, initially as chairman, and later becoming CEO. A contract was signed with Loblaw which allowed for a single customer view of their loyalty program, and an office was established in Toronto (https://www.eagleeye.com/company/timeline) In 2017, a three year contract was signed with John Lewis, and an agreement was signed with Google to increase customer connection.

Other Notes The company’s present customer base includes leading brands in the UK grocery, retail and hospitality sectors, including John Lewis, Asda, Sainsbury’s, Greggs, Ladbrokes, Mitchells and Butlers, Tesco, Pizza Express, among others (https://www.gs1uk.org/our-partners/2015/05/29/eagle-eye-solutions-ltd) With the introduction of their marketing platform, Eagle Eye, there has been a stronger connection between customers and distributors, a reduction in costs, improved customer service, and accelerated innovation (http://investing.thisismoney.co.uk/quote/EYE) There are four services offered by the company: Eagle Eye Air- enables brands to create targeted campaigns, choosing specific demographics Eagle Eye Promote- creates and manages promotional campaigns Eagle Eye Gift- tracks gift vouchers and redemption data Eagle Eye Reward- supports the digitization of loyalty schemes

References: http://investing.thisismoney.co.uk/quote/EYE https://markets.ft.com/data/equities/tearsheet/profile?s=EYE:LSE https://www.eagleeye.com/company/timeline https://www.gs1uk.org/our-partners/2015/05/29/eagle-eye-solutions-ltd