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Swansway Group
Swansway Group is an automotive retail group with its headquarters in Crewe, Cheshire, UK. The group operates car dealerships in the West Midlands, North and North West England and is wholly owned by Michael Smyth who founded the business in 2003. The group represents mainly premium franchises including, Audi, Land Rover and Jaguar.

History
The group was formed by Michael Smyth in 2003, along with his sons, David, Peter and John; this followed the sale of Michael’s previous motor retail business, the RRG Group, which he founded in 1967 and sold to Marubeni corporation in 2000.

The project to form a new business was named after Michael’s house, Swansway, and the name continued to be used once the business was up and running. Michael together with David, Peter and John, all of whom had previous motor trade experience, decided to acquire, LC Charles Limited, a small motor group, consisting of Charles Audi, L C Charles SEAT and LC Charles Volkswagen dealerships, all of which were in Crewe, Cheshire.

They also purchased two further Audi dealerships from Rybridge, located in Stafford and Stoke. Known as Swansway Group the business began with these five dealerships; these sites are now known as; Crewe Volkswagen, Crewe SEAT, Crewe Audi, Stafford Audi and Stoke Audi.

Locations
Swansway Group retails 14 brands; Abarth, Alfa Romeo, Audi, Citroën, DS, FIAT, Honda, Jaguar, Jeep, Land Rover, Peugeot, SEAT, Volkswagen passenger cars and Volkswagen Commercial Vehicles. The group retails these brands from; Swansway Chester Abarth, Swansway Chester Alfa Romeo, Blackburn Audi, Carlisle Audi, Crewe Audi, Preston Audi, Stafford Audi, Stoke Audi, Swansway Chester Citroen, Swansway Chester DS, Swansway Chester FAIT, Swansway Honda Bolton, Swansway Honda Manchester, Swansway Honda Rochdale, Swansway Honda Stockport, Swansway Jaguar, Swansway Chester Jeep, Stafford Land Rover, Swansway Chester Peugeot, Crewe SEAT, Crewe Volkswagen, Wrexham Volkswagen, Volkswagen Van Centre Birmingham, Volkswagen Van Centre Lancashire, Volkswagen Van Centre Liverpool and Volkswagen Van Centre Wrexham.

GROUP AWARDS

 * Motor Trader Awards - Swansway Group Dealer Group of the Year 2017
 * Motor Trader Awards - Swansway Group Employer of the Year Award 2016
 * Volkswagen Commercial Vehicles, Dealer Group of the Year 2014 and 2015
 * Volkswagen Passenger Cars, Dealer Group of the Year 2014 and 2015
 * 39th in Sunday Times Best Companies to Work for list, for sixth year
 * Best Companies Three Star Accreditation 2016
 * Up for the fourth year, to 43rd in The Sunday Times Top Track 250
 * Winner of the AM Awards for Best Fleet Operation 2016
 * Highly Commended, Fleet News Fleet Dealer of the Year Award 2016
 * Winner of the AM Award for Best Retail Group (over 10 sites) 2013 and 2014
 * Experteye – Best Fleet Dealer Group – Customer Satisfaction Award – 2014
 * South Cheshire Chamber of Commerce – Employer of the Year 2013/2014
 * AM Award Excellence in Aftersales 2017 – Swansway Group
 * Fleet News – Fleet Dealer of the Year Award 2017 – Swansway Group Fleet
 * Chairman Michael Smyth inducted into AM Hall of Fame – 2017

AUDI AWARDS

 * Crewe Audi, AM Award winners 2016, Best Service Reception Team of the Year
 * Audi Driver Aftersales Service Gold Award 2014/2015 - Crewe Audi

HONDA AWARDS

 * Swansway Honda Stockport, Motability Regional Customer Award Winner 2013
 * Swansway Honda Manchester, Top Honda Contract Hire Performer Award for four consecutive years 2013/2014/2015/16

SEAT AWARDS

 * SEAT UK Aftersales Dealership of the Year 2016
 * SEAT UK Runner-up Dealership of the Year Award 2016
 * Winner of the AM Award for Best Dealership of the Year 2015
 * Crewe SEAT, No.2 SEAT dealership on balanced scorecard for 2014 and 2015

VOLKSWAGEN AWARDS

 * Crewe Volkswagen No.1 dealership 2014 and 2015 on Volkswagen one business scorecard
 * Crewe Volkswagen No.2 dealership 2016
 * Wrexham Volkswagen No.2 dealership in 2014 on Volkswagen one business scorecard
 * Swansway Group awarded Volkswagen Dealer Group of the Year 2014/2015 and 2016

VOLKSWAGEN COMMERCIAL VEHICLE AWARDS/CSI

 * Volkswagen Van Centre Liverpool No.1 VW Commercial Vehicle Dealership 2014/2015/2016
 * Volkswagen Van Centre Liverpool – Best Customer Satisfaction Award 2016
 * Volkswagen Van Centre Wrexham No.2 VW Commercial Vehicle Dealership 2014
 * Volkswagen Commercial Vehicles Dealer Group of the Year 2014/2015 and 2016
 * Volkswagen Van Centre Liverpool – Highly Commended – Motor Trader Franchised Dealer of the Year 2016
 * Volkswagen Van Centre Liverpool – Highly Commended – Motor Trader Sales Team of the Year the Year 2016