User talk:Davemccraw

You always need to be in the marketplace on a regular, continuing, and ongoing basis. Not necessarily the same amount every week or every month, but on a regular basis. Whatever makes the most sense.Use common sense not just in and out at your convenience. You are more likely to be remembered with your Ad if you are frequently seen. Seen through the articles, at a trade show, through a piece of direct mail, or well-placed advertisements like Google,MSN,Yahoo or even billboard. Even on the radio or TV if its appropriate for your market. Some products are seasonal, so therefore you must have the biggest impact during that season. The range between the best and worst season is rarely more than 20%. This doesn't mean you shouldn't be aware of it.

It does mean you need to be in the marketplace on a continuing basis
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DM08