User talk:Davor Grunwald

PRODESIGN      “On behalf of design” PRO                    From Latin: “for, on behalf of” DESIGN              From Latin: Designare, “to designate” Modern meaning of DESIGN: As intentional creation of a plan of construction of an object Davor Grunwald created a new word 1968 by combining the words PRO and DESIGN. He called his Industrial Design Consulting Studio PRODESIGN, which was established in Zagreb, Croatia (Yugoslavia) after he graduated from the Akademie fur Angewandte Kunst(Academt for Applied Art)in Vienna, Austria

The PRODESIGN trademark consists of a circle – a symbol of the ideal form and inside all influential design elements in some compromised relationship. PRODESIGN Studio motto was: Design Development of Product Concepts of Mass and Limited Production. The Studio was active under this name until 1974 when Communist regime prohibited it. Famous designs generated in PRODESIGN Studio: ELECTRONIC TABLE CALCULATORS (1968 – 1974) Immediately after Mr. Grunwald completed his study of industrial design in Vienna 1968 he got contract work for Tvornica racunskih strojeva - TRS, (Factory of calculating machines) in Zagreb, Croatia (Yugoslavia). At the time transistors were available, therefore TRS decided to develop several types of electronic calculators. They had a secure market behind the “Iron curtain” East block communist countries including the biggest of all, the USSR.– MACHINE TOOLS FOR PRVOMAJSKA, MACHINE TOOLS FACTORY (1970 – 1974) Despite the fact that design of machine tools has no tradition at that time Davor Grunwald got involved with one of the most complex, and by material value of the product the most responsible problematic of design intervention. Designing the family of machine tools for “Prvomajska” from Zagreb, he went with the only proper way – by analysing in details all sensitive condition which resulted from man-machine relationship. Grunwald has shown that he is capable to analyse ergonomic elements, technical and technological condition and all these unite with complex, high operative functionality. These tool machines also received many design awards.