User talk:Dennis Njenga

Dennis K Njenga

Bio Dennis KamauNjenga is one of the most established artiste managers in Kenya today. Born on 10th July 1987, Dennis has been at the forefront of artiste management at Kaka Empire since its inception. The first born in a family of four, Dennis has believed in hard work since he was young and has extended that trait to his ventures. Everything Dennis puts his mind to he gets it done and to perfection. Kaka Empire was established in 2012 by King Kaka and Dennis Njenga at the helm. The two saw a need for a good artiste management stable in Kenya. The artiste management stable would cater to the artiste and grow the industry through good management and talent growth. With Dennis at the helm of Kaka Empire, the stable has been able to grow and become one of the most sought after management stables in Kenya. With a strong background in insurance and banking, Dennis is best placed to help Kaka Empire grow.

Style of management Dennis takes a different approach to managing Kaka Empire’s artistes. He believes in teamwork, winning and being good if not better at what he does. With six artistes under his belt, Dennis believes he needs to represent the artiste in the best way he knows how. Nothing but quality and perfection rest at the realm of his expertise.

Key Responsibilities Dennis' key responsibilities as manager include: -Determining the artiste’s business status and recommending/negotiating with a business entity. -Evaluating and filling the artiste’s personnel requirements. -Bookkeeping and balancing the artiste’s budget. -Formulating and marketing the artiste’s image. -Mapping out a career plan for the artiste; establishing career goals. -Negotiating and securing a recording contract for the artiste. -Hiring a producer and personnel for record production and publication. -Coordinating live performances and appearances. -Establishing merchandising and commercial relations (possibly worldwide) -Making suggestions for improvements in a recording and artiste’s image

Achievements With Dennis as the manager at Kaka Empire, he has been able to achieve the following with the artistes and Kaka Empire: 	Brand representation- both Rabbit and Avril have been featured at Coke Studio series. This has helped in the branding of the artistes as well as upgrading their portfolios as it enables interaction with artistes from all over the world. With Avril as the brand ambassador at Oriflame, it gives a platform for the artiste as well as the management to be at a global pedestal. 	Empire DJs- with the continuous progression and expansion of Kaka Empire, we now have incorporated the empire arm that mainly deals with management of DJs. We have 3 Djs so far: DJ JR, DJ LEQS, and DJ REDBONE who has recently been awarded as the female DJ of the year at the Stylus DJ awards. 	Kaka Clothing- style and finesse is a major aspect of life; and what better way to establish one’s style than with dress and adornment. Kaka clothing was established to create a style niche in the market whereby it is associated with class and quality. With the branding of the Kaka logo on the different clothing and accessories, we have been able to get a huge market for our clothing goods. 	Call visits/ County representation- development, devolution, and social action lie at the heart of Kaka Empire. Apart from artiste management, we as Kaka Empire are passionate about the development of our counties, and country as a whole. We recently made a call visit to the governor of Machakos County Dr Abel Mutua so as to see where our counties are headed and also to spearhead change in all sectors starting with our main craft i.e. the music industry. 	Training/ Mentorship- the “dot com” generation are the future and we seek to empower these individuals so as to create a better world tomorrow. We channel most of our energy in training of young leaders so as to safeguard our present and future as was seen last month during the training of young UN leaders as Dusit2 Nairobi. 	Design Management- we seek to expand our creativity and artistic eye. This is why we venture in the designs of our own; logos and banners instead of outsourcing these services. 	Endorsements- we also venture a lot in endorsing events. With the recent launch of our water brand “Majik” water- this is the life, we were able to endorse the Kabras rugby team during the Kabras sugar Rugby tournament. If we would change the old adage, Dennis is a jack of all trades and a master of ALL of them.

Dreams Campaign Dreams Campaign is a Kaka Empire CSR initiative. Part of the CSR initiatives are: 	Visits to children’s homes and the elderly in a bid to help out the society.The meets are announced on online profiles and friends and fans alike gather to give cheer and love to the less privileged. It seeks to inspire the lives of people who have been shunned by the society and give them hope. 	 Another initiative dubbed “UGALI” movement seeks to provide and cater for the needy in society by giving food stuffs; as it is believed it is better to give than to receive. 	The under 18 football tournaments seek to give a ray of hope to the youth in this generation. By engaging the young boys and girls at the local setting, we are able to encourage them and also challenge their view of life so that they end up being skilled and responsible individuals in future. 	The “Tubonge” recognised by UNODC gives a platform to the youth to air their views and basically vent about the struggles that they face on a day to day basis. It is also a way of passing across useful advice and Kaka Empire is a home of many arms. All with the same goal, the same purpose, and the same destiny. Not to just make music, but to make history.