User talk:Dr.Appalayya

M. APPALAYYA, M.B.A., Ph.D. (Professor & HODDeccan School of Management, HYD) 14-107, Shaktisainagar, Mallapur,HYDERABAD-500076 Mobile 91-9848514011 91-9848514101

Email: appalayya22@yahoo.com ameesala@yahoo.com

Work History:

1.	Presently working as Professor of Management in Deccan School of Management since 3-10-04. 2.	Worked as Associate Professor of Management in Rai University from 15-4-04 to 30-9-04. 3.	Worked as General Manager of A.P.SERIFED, an A.P. Government Undertaking established for promoting the products of rural artisans till 28-2-2004 for over seven years. 4.	Worked as Marketing Development Officer of A.P.SERIFED from 7-1-1988 for 9 years. 5.	Worked for 4 years as a Marketing Officer of APCO, Hyderabad ( An.A.P.Government Body), which is an organization for marketing of handloom fabrics of rural artisans. 6.	Worked as a Lecturer in SVH College of Engineering, Machilipatnam for three months. Educational Qualifications:

1. '''Ph. D'''. 2004 in Management from S.K.University, Ananthapur. 2. M.B.A. 1982 with Marketing as major from Andhra University, Visakhapatnam.(1st class) 3.B.Com. 1980 from M.R.College, Vizianagram. ( High Second Class) Books authored:

Mindset for Success in Telugu, 2008, Emesco Publications, Hyderabad

Research Articles and Case Studies

1.	Management By Determination: A Handy Arrow in the Quiver of a Manager, OORJA, IIIM Journal of Management and IT, Vol-4 No.1, January and April 2006. 2.	Store Brands: Success Probability, SCMS Journal of Indian Management, Cochin of School of Communication and Management Studies, Cochin, Vol III No.III, July-September, 2006. 3.	Challenges in B-School Education and Strategies to Overcome them: An Analytical Study, Business Perspectives of Birla Institute of Management Technolgy, Vol.7 No.2, July-December, 2005. 4.	Stategic Corporate Philanthropy: A new business model of ITC in Management Case Studies, Amity Business School, New Delhi,2005 pp-208-216. 5.	Mega Brand Pulley Strategies for B-Schools in A.P., Technia Journal of Management, New Delhi, October, 2007.

Articles in Newspapers:

1.Published an article titled ‘Making Ideas Win’ in The Hindu, the India’s most widely circulated and oldest newspaper(22-6-96).

2. Published three articles in ‘Eenadu’ daily on Handloom Issues (9-4-2001).

3.Published an article in ‘Andhra Jyothi’ Telugu daily on New Product Development in Handlooms(on 15-1-2004).

4.Published articles in ‘Chenetha’ monthly on handlooms.

5.Published two articles in ‘Netha’ a journal on handlooms.

6.Published two articles in ‘Chituku’ a journal on handlooms.

8.Published an article titled ‘Leadership in Governance: The VAT Implementation in A.P.’ Yojana, March, 2008, Hyderabad.

Bold textArticles in Electronic Magazines:

Countries visited Germany, France, Netherlands, Switzeland and Dubai

I would like to be a part of the team working on the places in Andhra Pradesh (202.63.110.206 (talk) 05:45, 5 May 2009 (UTC))

Proposed deletion of Sirimanothsavam
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Conflict of Interest, in regards to Appalayya Meesala
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Nomination of Appalayya Meesala for deletion
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Proposed deletion of File:Masood01.jpg


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