User talk:ElsaCharlwood

Camille Charriere, was born on August the 16th in 1987, born to an English mother and a French father, Camille spent her childhood years being brought up in Paris, one of Europe's main fashion centers. Camille then decided to move to London in order to pursue her dreams within the law and finance industry. However, her strong ties to France and her passion within the creative world led her to go after her love of fashion. Camille has achieved many successes over the years working in the fashion industry. Such as working for Matches Fashion and NET-A-PORTER. Which are two hugely influential fashion companies. Then moving onto working freelance with her own blog in 2010 called ‘Camille over the rainbow’. Camille carefully curated this platform in order to express her personal thoughts on relevant fashion topics. Which gave the public insight into Camille's honest opinions and thoughts about topics, with no fake filters. Likewise, Camile also developed COTR, which was launched across multiple social media platforms. This has led to Camille collaborating with ‘brands from H&M and Chloe to Acne Studios, and has been featured by VOGUE, ELLE, New York Times and the Wall Street Journal’ C Charriere (2010) provided information for the visit. Her success has now led her to build a social media platform of 791k and develop a podcast called fashion no filter which has proven highly popular. This podcast not only covers fashion but also gives an insight into relant news which is happening all over the world and how this may be affecting the fashion industry. When looking at Camille Charriere use of digital citizenship, she has been able to engage in society, politics and government through her digital platforms, while also being able to express her own thoughts and opinions openly to the public. Which in comparison is very different to a lot of bloggers nowadays, who promote brands which are not actually of a high standard. Camille has incorporated all nine elements of digital citizenship within her social media platforms. This is especially seen in her podcast ‘Fashion No Filter’ with Monica Ainley. This podcast covers many issues not only surrounding fashion, but also it dissuss relevant issues which are going on in the world etc political, and how this is affecting how the fashion industry is operated. Hence the tile ‘Fashion No Filter’ this podcast name is a metaphor, for not filtering there life to give a perfect appearance. This ensures that there are no false actions made in order to benefit they're podcast through sponsors as they want to speak about the nitty gritty side to what the fashion industry is really like. When looking at the nine elements of digital citizenship, the main stand out element to me which Camille uses is digital communication. Her use of electronic exchanges of useful information to the public is through her social media platforms which has brought her success, these include instagram, her blog and her podcast. An example of Camille's use of electronic exchanges is through Camille over the rainbow, which served as a ‘digital CV for a fashion writing role at Net-a-porter and later Matches fashion’ BOF can be found online (Biography, no date). This blog has enabled her to express her opinions and views, by doing this Camille has created a platform where she stays true to herself. Many viewers enjoy being informed about what Camille has to say, this can be seen through her large following of over 800k. Another platform where she stays true to herself is on instagram, Camille shows the reality of being an influencer while also expressing her interest in fashion. Camille believes it's important to remain ‘a balance between staying true to herself and attaining commercial success’ BOF can be found online (Biography, no date). This is vital for her young viewers as with the growing rise of mental health, it’s becoming crucial for people to see the reality of instagram. This is why Camille Charriere is one of my favorite bloggers to follow as she shows the reality of an instagramers life. However, Camille also admits that that amount of followers do matter when being an instagrammer/ blogger. She states “It’s more important than anything else you can add to your CV, and yes, perhaps that’s a bit sad, but it’s the way the world works. It has become your worth.” Harris (2017) provided information for the visit. It's also important to consider that being a blogger is a job, therefore the need to keep a good appearance on instagram is vital for brand opportunities. Camille states that if ‘they wear the clothes they’re generously paid to; and they typically charge £2,000 to £5,000 for a post on their Instagram feeds, with the high scorers (those with multiple millions of followers) regularly demanding upwards of £30,000.’ Harris (2017) provided information for the visit. The importance that many bloggers need to remember which I feel Camille does well is highlighting that many people looking on instagram forget that it's a job and that influencers lives do not always look the way a certain blogger has made it out to be. This is a growing social issue, an increase in the public are suffering from mental health problems. This has become more prominent as a result of social media platforms, as many people are comparing their life to a famous influencer, who are only showing the best perception of their life. Instagram, which was once a social networking app has turned into a means to market businesses. Which in turn is affecting the type of photos which are being posted. However, A new business venture which Camille is part of is the #Mangogirls. Mango has created a campaign that involves 50 influencers to advertise their clothes. Who are of all ages, shapes and sizes to post and promote their clothes. This is advantageous as its not using models who are edited. ‘Camille forms part of the #Mangogirls line-up’ Harris (2017) provided information for the visit. The reason I like this collection, is that it use influencers of all different ages and weights. This again is another platform which Camille is involved in highlighting the reality of social media. As a whole instagramers do give an unrealistic impressions to young viewers, which in turn cause anti social behaviour such as eating disorders and online bullying as mentioned previously. However, with more businesses taking the approach which Mango has done, my hope is that the industry will begin changing for the better. There are many apps which are designed to make an unrealistic appears on instagram, such as facetune, which edits out blemish and adjust your body size. This in turn, is causing many unrealistic opinions to young girls and therefore affecting their mental health, while it's also making people strive for perfectionism, when it's not possible as many influencers don't actually appear like what they do in real life. However, some social media influencers such as Camille, refuse to let the pressure of looking perfect take over their pages. While they prefer to show the importance of reality and the beauty that comes with not looking perfect. This fits very well into the French approach to beauty and fashion. As simplicity and natural, is fashionable and attractive. Overall, Camille Charriere is an influential force within the fashion industry. This is as a result of her realistic approach to her social media outlets. While also using these social media platforms in a positive way, through doing deals with brands such as Mango, who are getting women of all ages and shapes to post and promote their clothes. Instead of using models who are edited and giving off a false image to viewers. The type of marketing which Camille is part of is rising and becoming more successful on instagram, compared to influencer who promote brands and products that they don't actually use but gain large amounts of profits from prompting these products. Likewise, influencers who post edited pictures of themselves in order to remove blemishes and edit their body's appearance, is becoming an even bigger issue which is leading to girls having an unrealistic view on body image. At the current moment the Victoria Secret Fashion show has been canceled this year for the first time after running for nearly two and a half decades. Due to not displaying a broad body size or age which has not only led to backlash but also a fall in their sales. As you can see this social issue is now becoming a much more important factor for businesses to incorporate within their marketing strategies. This is why Camille as an influencers approach is fresh and important for viewers to see. She also post about world issues which in turn is informing her viewers about topics which need to be considered and potentially acted upon. Camille Charriere will always be the main focus on my social media feed, as I personally feel she is the beginning of a new type of influencer, which in turn will be benefiting the community of online viewers and business.