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Finance for Non-Financial Managers（课程名称）
（课程简介）The purpose of this course is to give managers an appreciation of the differences between Financial Accounting, Management Accounting and Financial Management. It aims to introduce managers to modern financial tools that are available to help them understand and manage their business better. The course underlines the importance of understanding value measurement, so that key value drivers can be identified and managed. Every effort is made to apply the tools to current development in the business world in order to underline the practical application of them. Valid and competently assembled data may lead to good decisions. Incomplete or distorted data will usually lead to bad decisions. Investing and lending decisions require the application of thorough analysis to carefully evaluated data. They require, moreover, the ability to forecast. Sound information is obtained by an understanding of the data from which it is derived as well as by the application of tools of analysis to aid in its extraction and evaluation. With the release of the income tax law, State Administration of Taxation is developing the detailed counter-measures in terms of tax evasion incurred by the transfer pricing of foreign enterprises, and it has been soliciting opinions in the industry concerning the Draft Plan for the 《Management Measures about the Related Data of Affiliated Business Operations》. The course shall bringing brand-new reaction strategy for your company.

COURSE CONTENT（课程内容）：
While every organisation has to subscribe to the Financial Accounting model it is rarely, if ever, a good model to make business decisions from. Simply, the information comes too late and it is limited by certain concepts which will be highlighted. However, as this is the model that is so often used to evaluate business performance it will be discussed in detail so that we can understand how to overcome the limitations. Participants will at the conclusion of the first day have a framework which can be applied to analyse and interpret any set of financial accounting statements. How we evaluate the performance of companies listed on the Share Market and the most common tools used to identify ‘value’ will be discussed. We will also understand why ‘Cash is King’ and interpret some commonly used words and acronyms, e.g. EBITDA, ROCE, CFROI, etc While Financial Accounting is compulsory, Management Accounting is not. However, organisations with excellent Management Information Systems have a significant competitive advantage. A key part of understanding a company’s ‘bottom line’ is to analyse it from a customer perspective. Customer profitability analysis is an extremely useful tool to add value to an organisation without necessarily cutting costs. Cutting costs is often a knee jerk reaction when a company comes under pressure. It is seldom sustainable and has the potential to erode the human capital and other intangibles in an organisation. Putting a measurement system in place so these intangibles can be managed is an essential part of modern financial management. Strategic Management Accounting is an evolving discipline that links accounting to the strategy development process in organisations. For example many organisations have realigned their strategy to address responsible businesses practices. Corporate Social Responsibility was once thought to give an organisation a competitive advantage. Today it is considered a competitive necessity. For example, charitable donations written off as an expense in the Statement of Financial Performance may in fact be a key value driver. The course will examine how Value Drivers are identified and what benefits they deliver. Perhaps the biggest mistake that an established business can make is paying too much for an acquisition, or selling part of the business for too little. The course will discuss the most commonly applied valuation tools. Finally, we will look at the most widely used tools to appraise the Investment decision. Discounted Cash Flow (DCF) Analysis that works out the Net Present Value of an Investment (NPV) is an essential tool for managers to appreciate. It is now the most common valuation tool to value an entire enterprise. How we forecast cash flows and measure the required rate of return (cost of Capital, WACC, IRR) will all be discussed.

BENEFITS OF ATTENDING（课程收益）
Understand what drives some of the most common errors in business and how to avoid them Breakthrough the language of finance Understand the basic accounting model and its limitations Analyze and interpret financial statements within the context of industry analysis and macroeconomic fundamentals Realize why ‘cash is king’ Apply management accounting tools to business problems Understand the Budget process and forecasting techniques Link financial objectives to strategy Identify key value drivers to help manage the value of a business Understand different valuation techniques and respective benchmarks

WHO SHOULD ATTEND（适合对象）
This course is aimed at all managers, whatever discipline they may be from. Importantly, it is not trying to make people into accountants rather than give business people the tools to understand the numbers in order to help them make better business decisions. CERTIFICATION（证书） Certification of Completion of Training Course: Finance for Non-Financial Managers by Shanghai University of Finance & Economics to be issued.

具体课程安排开课地点：上海　　课程费用：9800　　培训天数：2天  时间：2009年03月05-06日 title