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No Limit Records© 2000-2014
No Limit Records was an American hip-hop record label that was founded in 1990 by rapper entrepreneur and CEO Percy "Master P" Miller. The label's albums were distributed by Priority Records, Universal Music Group and Koch Records.

No Limit Early years
Percy (Master P) Miller began his career by distributing his records through a small San Francisco Bay Area record label, "No Limit Record Shop", which started out in Richmond, where his mother resided. Despite being on the West Coast, he maintained his connections to the South through his father who remained in New Orleans. He signed his friends E-A-Ski & CMT, then-girlfriend Sonya C, King George, Big Ed, and Lil Ric. Master P then joined his two younger brothers, Silkk the Shocker (Vyshonn Miller) and C-Murder (Corey Miller), as the hip-hop trio TRU.

During the early 1990s, Master P released many solo albums with little success. However, Miller was able to garner notoriety for himself and the fledgling No Limit label on the West Coast by collaborating with various artists on compilation albums such as West Coast Bad Boyz 1 & 2. By 1994, the label was on the rise, and Master P decided the time was right to expand the product. After signing Oakland rapper Dangerous Dame, who released the EP Escape from the Mental Ward through No Limit, he began working with New Orleans-based talent, starting with Kane & Abel (then known as Double Vision) and Mystikal, while TRU's third album, True, achieved gold status.

Successful years
In 1995, Master P officially relocated No Limit to New Orleans, while keeping his brothers and several California rappers like TRU member Big Ed, King George and Calli G on board. He then added local talent to his roster such as Mystikal, Mia X, Kane & Abel, Tre-8 and Mr. Serv-On. No Limit then signed a distribution deal with Priority Records, while Master P maintained ownership of his master recordings and recording studio. He also became the label's main artist, and released Ice Cream Man in 1996 and Ghetto D a little bit more than a year later.

By 1997, No Limit had gained momentum with bestselling, if not critically acclaimed, releases from TRU (Tru 2 Da Game), Mia X's Unlady Like, which went gold despite producing no hit singles, and Mystikal's platinum-selling Unpredictable. The label also acquired their first marquee name in Snoop Dogg, on the heels of his acrimonious split from Death Row Records. His debut album for No Limit, Da Game Is to Be Sold, Not to Be Told, was the most successful release in the label's history at the time, as it sold over half a million copies in its first week and was certified double platinum in less than three months.

As No Limit's popularity and mainstream coverage increased, so did its roster. In addition to incumbents like Silkk the Shocker, C-Murder, Big Ed, Mia X and Mystikal, Master P kept busy by adding individual producers DJ Daryl, Randy Jefferson, K-Lou, Dez, Carlos Stephens aka C as well as his main production team Beats by the Pound (KLC, Mo B. Dick, Craig B, Odell), (Mo B. Dick the latter who released his debut album in 1999) to Beats By the Pound, along with rappers Mac, Mercedes, Soulja Slim, Full Blooded, Fiend, Magic, Skull Duggery, 2-4-1, R&B quartet Sons of Funk, kiddie duo Lil Soldiers, Short Circuit, Oakland-based pair Steady Mobb'n, plus Ghetto Commission, Prime Suspects, and the Gambino Family, nearly all of whom would put out records in 1998. Master P's own release that year, MP Da Last Don, which featured him on a lenticular cover, reached number one on the Billboard 200 after moving 495,000 copies in its first week, and sold 4 million units overall, making it the best-selling album of his career.

At the peak of its popularity, No Limit became notorious for producing lengthy albums that consisted of up to 20 tracks and featured numerous cameo appearances by other No Limit artists (Fiend's 1998 release, There's One in Every Family, for instance, contained fifteen), in addition to the cheap packaging of its CDs in cases that consisted mostly of cardboard stock and a small amount of plastic, as well as spearheading the movement of garish Pen & Pixel-designed album covers.