User talk:Hardik bhatt~enwiki

'''Crossway Books gained significant exposure for its catalog using Google Book Search Based in Wheaton, Illinois, Crossway Books is the book division of Good News Publishers, a not-for-profit Christian ministry. Good News publishes Gospel tracts and the English Standard Version Bible, and Crossway's catalog contains some 400 active titles in fiction, nonfiction, gift and children's books. Crossway produces about 60 new books a year. Fifty people work for Good News/Crossway.

Challenge

Crossway's online marketing consisted of keyword advertising through Google AdWords®. This drove qualified traffic to their website, but when Google Book Search launched in October 2004, Crossway's director of operations realized the value in enabling customers to search the full content of Crossway titles. Google Book Search offered another way to raise visibility for its titles as well as drive additional traffic to the website. "We thought Google Book Search could help us get our information out there for people to discover," says Crossway Webmaster Stephen Smith.

Solution

"Our objective was to instantly connect readers and potential readers with the content of our books, right down to the word level," says Crossway Vice President of Marketing Randy Jahns. "We strongly believe that letting people browse our books improves sales through all channels," he adds. "Google Book Search makes them available to people who might not otherwise encounter them – in homes, libraries, and businesses around the world."

At present, more than 350 of Crossway's 400+ title catalog are live on Google Book Search. On the Crossway site, each title features a link to that specific book on Google Book Search. "Anyone can instantly browse or search the book to see if they're interested in it," says Smith, noting, "we also display a special promotion letting everyone know which books are on Google Book Search."

Some Crossway authors have specifically requested that the publisher make their titles available through Google Book Search. "It provides them with unparalleled exposure," says Smith. What's more, "We gain added value for our backlist. We have a tremendous amount of content that was not accessible online until now. We can increase the return on investments we've already made."

In addition, it was "very easy" to get started: "It was just a matter of collecting ISBNs and titles and sending them in." Smith adds that "we've even received email from customers thanking us for making the full text of our books available. This shows that demand is there, and that people appreciate the option of browsing a book before deciding to buy it."

As for ROI, Smith says, "Our primary currency on Google Book Search isn't dollars – it's exposure." He adds that "Google AdWords is about driving traffic to our site, and Google Book Search is really about getting our books out there." In a larger sense, Smith says, "Google Book Search allows us to take our marketing to the next level. We definitely plan to use the program for as many of our titles as possible."

About Google Book Search

Google Book Search enables publishers to promote their books on Google. Google scans the full text of participating publishers' titles so that Google users can see books that match the topics they are searching on. When users click on a book search result, they're taken to a Google-hosted web page displaying a scanned image of the relevant page from the book. Each page also contains multiple "Buy this Book" links, which enable users to purchase the book from online retailers. Users may also see contextually targeted Google AdWords ads on these pages. Publishers will receive a share of the revenue generated from ads appearing on their content. Bold text'''

A military historian and former sailor, Richard Lowry was keenly interested in Operation Desert Storm, which occurred in 1991. Over time Mr. Lowry gathered a good deal of material on this military operation, including details he collected by writing to all the key generals involved. He amassed so much information that he decided to write a book chronicling the whole campaign. It took him 12 years to complete.

"I knew nothing about the publishing industry," recalls Lowry today. "I thought I could submit a book somewhere and then it would appear in every bookstore." After some initial "learning by doing," in his phrase, along with a desire to get the book out, he published his 300-page manuscript using the services of iUniverse. The Gulf War Chronicles first appeared in November 2003.

Like many others, occasionally Lowry types his own name into Google. That's how he discovered that his book was available through the Google Book Search program. iUniverse had joined Google Book Search in order to market his book and the rest of their titles through Google. Google Book Search makes the full text of books searchable alongside websites and everything else that Google indexes, providing snippets of titles in Google Book Search with links to booksellers.

Programs for publishers and libraries What content Google users can see from any given book depends on how it reaches Google Book Search. Those who find titles that are in the Publisher Program can see a limited number of pages from the book; users who find in-copyright books that Google has scanned through the Library Project see only an “information page” offering bibliographic data, the number of times their search term appears, and, for most books, a few snippets of text where the keyword appears.

Large and small publishers alike use Google Book Search as a free worldwide sales and marketing tool that matches people who are looking for information with the relevant words and phrases inside their books. They use it to attract new readers and boost book sales, earn new revenue from Google contextual ads, and interact more closely with their customers through direct 'Buy this Book' links back to their own websites.

When The Gulf War Chronicles first appeared in Google Book Search, he saw his sales ranking on the Barnes & Noble index jump "considerably" – by 85 percent – and it stayed there." Self publishers like iUniverse face a particular challenge in ensuring that their authors can compete in the crowded landscape of new books being published each month. iUniverse offers a variety of marketing services to its authors such as assistance with publicity and advertising. Google Book Search benefits their authors by enabling them to increase the visibility of their books on Google, and iUniverse leverages Google Book Search to help their authors market and sell their books.

Gaining exposure and sales Although Lowry felt "gun-shy" about his entire book being searchable online, with portions available for users to view, he liked the presentation in Google Book Search. "The way the book is presented is very nice. I don't think there's an issue" about cannibalizing sales, he says. In fact, with no additional marketing by Lowry when The Gulf War Chronicles first appeared in Google Book Search, he saw his sales ranking on the Barnes & Noble index jump "considerably" – by 85 percent – and it stayed there. "The exposure from Google Book Search has helped immensely," he says. Lowry is no stranger to marketing his own work. He has built a website (www.gwchronicles.com), he speaks at public events, and continues to research and write. "Your books stop selling when you stop selling your book," he says. So he's especially appreciative of being able to search within the book ("everyone I've interviewed finds his name, and that's an instant sale," he says). He also likes the fact that there are several options on the page for buying the book.

In part because Lowry has worked hard to promote his work, he found an agent and already has a contract for his second title, which will be released by Berkley Publishing early in 2006. Furthermore, he has begun a third book about Marines serving in Iraq, entitled U.S. Marine in Iraq – 2003, which will be published as part of British-based Osprey Publishing's Warrior Series.

Both Berkley and Osprey are publishers in the Google Book Search program, which suits Lowry fine. "I'm very happy that they participate in Google Book Search, as I know it will help my sales," he says. "Very soon, we'll have all the knowledge of the world at our fingertips, and Google Book Search will play a large role in bringing that knowledge into our homes and businesses."

Hardik bhatt 13:44, 19 September 2006 (UTC)

"When The Gulf War Chronicles first appeared in Google Book Search, its sales ranking on the Barnes & Noble index jumped by 85 percent and stayed there." – Richard Lowry, Author Read more about how Google Book Search helped author Richard Lowry gain visibility and sales.

"What the author's goal must be, above all, is awareness of his work. Without awareness his book is merely a castoff artifact, forever exiled, beyond the reach of the reader, his authorial voice condemned to silence and all potential earning power gone." – Warren Adler, Author, 'The War of the Roses' and more Source

"As a writer, my biggest worry is that no one ever happens upon my books unless they go to a bookstore – used to be that writers could rely on grocery stores and drugstores and so on, but no more. The only readers who discover books are those that seek them out. We've been robbed of our serendipity. Thank you, thank you, thank you Google, for providing a way to put books back into the daily round of average people. When books are visible in search-results, they get an equal footing with web pages and other new media. If we have hope as authors in the digital age, it's in projects like Google Book Search." – Cory Doctorow, Author, 'Down and Out in the Magic Kingdom' and more

"As a longtime dues-paying member of the Authors Guild, I'm party to a lawsuit against Google over its new book-search service called Google Book Search. As an author of two books, though, I'm not sure I want to be suing Google. Every writer wants his or her work to be read. But to be read, a work needs to be found. Digital search is fast becoming the de facto way to be found...Google Book Search aims to do for books what Google has done for the Web...Without some digital equivalent to the concept of a library, a lot of great writing could be lost to the ages. And no one – readers, authors, publishers, Google and its competitors – would benefit from that." – Paul Andrews, Author, 'How the Web Was Won' and more Source

"Speaking as the author of a long-forgotten, but still copyrighted, book that would likely be included in the Google [Book Search] project, I cannot imagine a reason why my publisher would turn down this form of free advertising...[Google's] project has the potential to revolutionise the way that we search for information online. Google may make money doing that but authors and publishers will almost certainly make money too. That sounds like the classic win-win bargain that underlies American capitalism and American innovation." – Patti Weldmeir, Author, Anatomy of a Miracle: The End of Apartheid and the Birth of the New South Africa Source

"Lack of exposure is the primary reason that a book like mine would fail in the marketplace. I spend most of my day trying to get attention for my book. Not for the money, but because I believe that it is well written and funny. Very few authors will become rich writing books. We do it because we have something to say...No one has been able to explain to me how I would suffer from people being able to search for phrases and read excerpts of my book online…Someone asked me recently, 'Meghann, how can you say you don't mind people reading parts of your book for free? What if someone xeroxed your book and was handing it out for free on street corners?' I replied, 'Well, it seems to be working for Jesus.' " – Meghann Marco, Author, 'Field Guide to the Apocalypse' Source

"As an author whose books appear in Google Book Search, I want to express my support for the project. I appreciate potential readers being able to find my book, examine an excerpt – as they might do while leafing through the book at a store, or as they might do on a major seller like Amazon – and deciding for themselves if the book is for them…Google is not in any way alleviating the need for books to exist or be purchased, and in fact are making these books more noticeable and accessible than ever before." – Don Jones, Author, 'Managing Windows with Vbscript and Wmi' and more

"Thank you so much for listing information and titles for my books; and thanks to my publisher for giving me this choice -- to opt into your book search engine at no cost to me. Now anyone can find my books more easily. The older ladies in my social circle are mostly retired university educators who like the texture of a paperback book (in contrast to surfing online). They enjoy bringing books on vacation. Books make great gifts. Google now makes it so much easier to find these books and browse the tables of contents." – A. Hart, Author

"[Authors] would be thrilled to have their books on Google. Most authors make very little money from their books. They want to get their ideas out there. It is a cliche worth repeating that the web has the potential to allow the greatest expansion in knowledge dissemination ever." – Michael Moskowitz, Author, Reading Minds: Why We Don't Know What We Know Source

"Every author wishes that more people read his or her books. Most of us would happily stand on street corners with sandwich boards if we thought it would help. Anything that brings our work in front of a larger public should be welcomed as a good thing, not something to be feared…all authors should be working with search engines like Google to come up with new and creative ways to get people to know about and sample what we have often spent many months – and sometimes many years – working on." – Jack M. Balkin, Author, 'The Laws of Change' and more Source

"Having a super-efficient card catalog, Google-style, would be nothing short of amazing. It would help professors, students and other information-searchers and writers tremendously. Google's project could also revive interest in books currently gathering dust on library shelves." – Julie Hilden, Author, 'Three' and more Source

"Completing my first piece of journalism, in 1998, I downloaded a public domain translation of The Brothers Karamazov and searched it for references to a minor character called Marfa Ignatyevna, in order to add some texture to a discussion of the small but significant town of Marfa, Texas, a place supposedly named after this woman. Having an active text version of the novel — which I also owned and knew — provided me with one of those extremely rare moments of pleasure, clarity, and completion in the act of writing, when the puzzle of an idea clicks firmly into place with words on the page. I searched, I found, I quoted. What I never have enough of as a writer is time. Writing, for me, is all about finding the time to write. Far from being "grisly," a universal library of scanned and searchable books would be the greatest imaginable gift to writers and future readers alike. It will help us do what we do. (Age quod agis, in scannable Latin....)" – Sean Wilsey, Author, 'Oh the Glory Of It All' Source

"Google isn't giving away the book or selling its contents, it's indexing them so that others may search through books. You cannot print out a copy of the entire book through Google Book Search, which may actually entice you to buy the book outright. This could turn out to be a hugely useful research tool for people and a very successful marketing program for publishers." – Nicholas C. Zakas, Author, 'Professional JavaScript for Web Developers' Source

"I think it's a great way for the public to learn about books that might not normally get a lot of exposure. And those who produce these books will benefit from higher sales. I gave permission to include my book, Amanda Rio, in the library's database and I've seen the finished product. I'm delighted with it. Users can access parts of the book to decide if they like it, but they can't get the whole thing unless they buy a copy of it." – Steven Donahue, Author, 'Amanda Rio' Source

"As a self-published author, I can't imagine a better gift from Google than more opportunities for readers to find my book." – Susan Foote Wagner, Author, 'The Sailing Adventures of La Boatique'

"I discovered that my book has been excerpted on Google Book Search. I sat back with my coffee and gave that some thought. Nobody writes a fiction work so that it will not be read. Google's posted excerpt is if anything a form of positive advertisement, and free advertisement, at that. In fact, Google's posting may do what my friends haven't been able to: encourage me to finish the second novel I've got stuck up on a shelf in my closet, and perhaps give a try to publishing those other two I've got gathering figurative dust in various storage media. And so, consider this a positive vote for Google Book Search, at least from one author. I plan to become irate and offended by this when I've sold my millionth copy, but until then— thanks Google." – Michael McGrorty, Author, The Sewing Machine Murder Source

"As a publicist I'm front line everyday trying to push my authors into the spotlight and the facts are brutal. I have seen authors with great books struggle to get *anyone's* attention. To me, Google Book Search is another way for them to get noticed in a noisy world and it's another way for readers to find the books they might not otherwise be exposed to. Forgive the cliché, but it sounds pretty win-win to me. " – Penny Sansevieri, Author, 'Get Published Today!' and more

"The bottom line: From a book marketing standpoint, [Google Book Search] is a good thing. Why? It's simple. People can't buy what they don't know about. Google has created a way for author's and publisher's current and back-listed books to be found, read and purchased. Book marketers, authors and publishers should embrace this enthusiastically. [Google is] truly trying to move the world forward and improve distribution of knowledge while still protecting copyrights and ownership of that information. As a book marketer, the one thing that's very clear to me is that any serious promotional campaign must make use of Google Book Search since search engines are the first step taken by people seeking information. Google is being bold in their efforts and should be applauded by the publishing industry and authors alike." – Scott Lorenz, President, Westwind Communications Source

"I'm the author of two books, and I want mine online. I'm all for having someone who's doing a research project land on a page from one of my books and decide it looks interesting enough to want to buy the whole thing. I tried Google Book Search the same day it was announced. This experience quickly led to a $25 book purchase at Amazon." – Mitch Gould, Author, 'Electronic Publishing Unleashed' and more

"The leap to Google Book Search is like the ones from the blind bard to the papyrus to the codex to the printed book. It really is a brave new world. I am enormously proud that my book is in your collection. I will be citing scholarly works in Google Book Search rather than ones that aren't." – Mary deForest, Author, 'Apollonius'Argonautica'

"My book just went live. I'm very pleased that I could present my work on Google Book Search. I'm not a computer expert, but I completed the upload and now golfers can find golf's top secret!" – Carl Barrett, Author, 'Golf's Top Secret'

"I have written about five books so far, but my first book, Sins of Sunset County, is the first book to be published by Publish America. I was blown away when I found out that my name and book could be Googled. My book's official release date is in July of 2006, but can be bought now on Amazon.com, Barnes and Noble, Waldens ect...Thanks so much for making my new journey so very exciting! God bless you." – TL Moore, Author, 'Sins of Sunset County'

"I'm an editor, a writer, and a journalist. I applaud Google's efforts to create an online library." – Eleanor K. Sommer, Author, 'For the Love of God'

Share your story with us Whether you're an author, publisher or reader, share your story with us! Share this page with a friend Help us spread the word about Google Book Search by sending this site to a friend. Stay updated Sign up to get the latest and greatest on Google Book Search from the "Inside Google Book Search" blog. We'll send you information on product announcements, the latest media and community buzz and other noteworthy news.

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