User talk:Harry Webber

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Since childhood Harry Webber has been a Creative Person for Hire. At 12 he created safety posters for the once mighty Pennsylvania Railroad. At 18 he moved to Detroit to become the first Art Director for the legendary Motown Record Corp. and won 23 gold records.

Five years later, Harry Webber returned to New York to join Young & Rubicam where he was responsible for creating such memorable television campaigns as A Mind is a Terrible Thing to Waste, I’m Stuck on BAND-AIDBRAND, and Dr. Pepper, America’s Most Misunderstood Soft Drink.

For the next 25 years on Madison Avenue, Harry Webber has been credited with creative responsibility for Chow, Chow, Chow, Thanks, I Needed That, Quality is Job 1, and many other equally famous mass marketing television and print efforts for such well known advertising agencies as Leo Burnett, SSC&B, McCann-Ericson, and Wells Rich Greene.

In 1985, Mr. Webber saw the writing on the wall for the practice of Mass Marketing.

Moving west to Los Angeles he founded Smart Communications, Inc. the first marketing firm to devote itself to the development of Selective or Segmented Marketing in America.

Since then his clients include McDonald’s, Kentucky Fried Chicken, Hardee’s, Denny’s, The Walt Disney Co., Columbia/Tri Star, United Paramount Network, Turner Home Entertainment, The California Lottery, Athearn Trains In Miniature, L’Ermitage Hotels, California Department of Health Services, OrNda Healthcorp, and Tenent Healthcare Corp.

His recent book, Divide & Conquer, is the first book to be published on the practice of Selective Marketing in America. Harry Webber’s work is in the Clio Hall of Fame, The Museum of Advertising, and the permanent collection of the Museum of Contemporary Art and the Smithsonian. He has been featured in the books Mirror Makers and Positioning as well as the Wall Street Journal, The Los Angeles Times, CBS, NBC, CNN, AdWeek, and Advertising Age.