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AYENI THE GREAT

Amongst the numerous showbiz writers that exist in Nigeria, Ayeni Adekunle Samuel is exceptional. Ayeni the great or wordaholic as he is often referred to as in the music sphere of the entertainment industry is a content provider, showbiz reporter, publicist and analyst.

Born into the family of MR. Anthony Adefarati Ayeni and Mrs Victoria Ige on the 28th of november 1978, Ayeni discovered he had the potentials of being a writer in 1996, a year after he left secondary school. As if he was not so certain of his calling into the writing genre, he found himself exerting his energy into events while still in the university. In 1998, he organized the Youth award for excellence (YAFEM). It was in the process of planning and organizing events he gained the necessary experience and built goodwill which has singled him out today as the most coveted publicist in the industry. Ayeni has used his position and experience to bridge the gap between the media and musicians, record label and industry entrepreneurs.

As Nigeria’s number one celebrity image maker, one would think Ayeni studied to be a public relations practitioner in the university, but that is not the case. He is actually a trained microbiologist of the University of Ibadan. In more than a decade of practice, not only has he worked with the likes of 2face, weird mc, korkormikor, kennis music, kiss events and Grafton records. He has also reported and written for Hip Hop World magazine, Encomium magazine, this day on Sunday. His deep, academic and entertaining articles have equally been published in the Guardian newspapers and blogs on the internet.

His nature as a critic has placed him in a position of authority, respect and power in the Nigerian music scene. He is often seen as an expert when it comes to issues that have to do with music. It is no wonder why he acted as a judge for hip hop world awards, Amen awards, rhythm council and future awards. Ayeni also loves traveling in and outside the country, reading and writing.

An indigene of Akoko South west in Ondo state, Ayeni has been in and out of the country representing the Nigerian music scene to the fullest. He covered the 2006 and 2007 MOBO awards and has interviewed the likes of KSA, Lemar, and Jay z. As a reporter in Encomium, he single handedly wrote a four paged music driven column ( notes and tones) every week where the popular Soliloquy was birthed.

He is presently the C.E.O of A.Y.E.N.I entertainment, the features editor for hip hop world magazine, the news editor for hip TV and a columnist for This Day on Sunday. His book ‘an encyclopedia of Nigerian modern music’ is scheduled to be published at the end of 2008.

He is married to Mrs Dotun Ayeni.

SMOOTH PROMOTIONS
SMOOTH PROMOTIONS Like every other successful company, smooth promotions has a story to tell. Registered as an enterprise in 1994, to see to the business of publishing, events management and promotions, smooth promotions has over the years found its foot in the Nigerian music industry as organizers of one of the best music awards Nigeria has ever had (hip hop world awards), Nigeria’s number music journal (hip hop world magazine) and Hip TV, an urban music, news and lifestyle programme.

HIP HOP WORLD MAGAZINE

Hip hop world magazine started as a ‘child of necessity’ in 1995, as at then, there was no serious magazine that satisfied the hunger of youths in Nigeria.

The magazine started as a music book when the Ceo in person of Ayo Animashaun was 25 years old. As at that time, hip hop world magazine started, the hip hop genre of music didn’t seem to have a future in Nigeria, but surprisingly, the maiden issue which had an initial print run of 5000 had to be reprinted twice to satisfy the craving of its audience

For more than five years, the magazine was a quarterly magazine, with its reach covering the country. In 2000, hip hop world went on a long sabbatical, and emerged back in 2003.

HIP TV

The urban music, news and lifestyle programme hit the Nigerian music scene in 2007 and has since then been placed at per with other music programmes that have emerged in Nigeria since the realization that music was a big thing in Nigeria.

Hip TV has laid a standard other music TV has not been able to. You would never see a music video being played on hip TV, but it would sure keep you glued to your sit.

Hip TV is produced by Joke Jaiyesimi.

HIP HOP WORLD AWARDS

The maiden edition of hip hop world awards in 2006 caused a revolution and made a statement that any thing can be done in Nigeria especially when it has to do with music and has since then become all artistes dream.

These days, artistes are beginning to put together videos and songs that meet the demand of hip hop world awards.

The distinct part of the awards is the yellow carpet reception as opposed the regular red carpet reception.

AYO ANIMASHAUN
Anywhere the name Ayo Animashaun is mentioned, there is sure bound to be a positive reaction. His story is a typical example of the transformation of a mere caterpillar into an elegant butterfly whose wings have spread way beyond the shores of Nigeria.

The head honcho of smooth promotions, a company where hip hop world magazine, hip TV and hip hop world awards reside. Ayo’s career as a writer started at Fame magazine, Nigeria’s first real soft sell journal headed by FAJ, Kunle Bakare and Mayor Akinpelu.

When at age twenty five, Ayo saw the need for a magazine to satisfy the needs of youths interested in Nigerian music, hip hop world magazine was birthed, and has since then left an impression in the minds of its audience and living up to its standard of reporting music inside and outside Nigeria.

In 2006, the idea Ayo had conceived to someday organize a music awards came to lime light and with the first edition of hip hop world magazine, Ayo established that there is nothing that cannot be done in Nigeria especially in the music industry.

Born and bred by Kehinde Sanni Animashaun and Fatima Ajibike Animashaun on the 17th of March 1970, Ayo spent the first seventeen years of his life in Ilorin before he moved to Kaduna to study Business administration.

Ayo loves reading, soccer, and appreciates good music. He is married to Mrs. Bisola Animashaun and is blessed with two lovely kids.