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Sheraton Hotels & Resorts Drops Title Sponsorship of Hawaii Bowl College Football Game
The executive director of the Hawaii Bowl is looking for a new title sponsor for the Christmas Eve college football game after Sheraton Hotels & Resorts pulled out as the primary sponsor.

Executive Director David Matlin said he could not speculate as to why Sheraton made the decision, but said that it will remain connected to the game as its hotel sponsor and teams that play in the bowl will continue to stay at the hotel. The game is played at Aloha Stadium. He said Sheraton had been the game's title sponsor for 11 years, the sixth-longest stretch for a title sponsor out of 35 bowl games held each year.

"The reality is that it was a good run," Matlin said. The game, which is owned by ESPN Events, will kick off at 3 p.m. Wednesday, Dec. 24, featuring teams from the Mountain West Conference and Conference USA.

"We are talking to a few different entities to be a title sponsor," Matlin said. Starwood Hotels & Resorts, which owns Sheraton, did not return an email from PBN asking for comment.